Haleon
Consumer Health
ExperiencedChannelTradeMarketingManager
“Experienced Channel Trade Marketing Manager at Haleon. Skills: Channel strategies, Trade marketing, Business growth. Drive business healthy growth. Gain market share in retail channel”
What You'll Achieve.
Deliver top line expectations; Deliver bottom line expectations; Ensure innovation launch success
Industry & Context.
Strategic planning; Analytic skill
What They're Looking For.
Must Have
6 years+ working experience in MNC, Practiced MS office application, Strategic planning and analytic skill, Innovative thinking
Nice to Have
University degree in Marketing/Management, Health care marketing related degree, 5+ years working experience in health care company, Trade marketing knowledge in Consumer Health, Frontline customer management knowledge
What You'll Do.
Drive business healthy growth
Gain market share in retail channel
Develop channel strategies
Build annual channel business operation plans
Build quarterly channel activation plans
Integrate plans to sales force
Identify shopper insight
Build shopper insight into channel strategies
Align brand channel strategies
Align trade marketing plans
Align trade marketing activities
Develop Retail channel brand strategies
Develop new business model
Develop Retail business toolkits
Conduct trade marketing plan
Ensure integration among regions
Maximize synergy across brands
Prepare annual Channel OP plan
Support deliver top line
Support deliver bottom line
Monthly forecast coordination
Manage promotional funds
Control promotional funds within budget
Implement tracking measures for expenditures
Conduct post promotion evaluation
Improve TMKT funds effectiveness
Improve campaign effectiveness
Execute key project plan
Execute innovation launch plan
Manage distribution for innovation
Manage merchandising for innovation
Manage promotional plan for innovation
Promote cross channel empowerment
Leverage category TMKT resource
Leverage brand resource
Prepare report based on business requirement
Support business decision
How You'll Work.
Team & Collaboration
Integration among regions; Synergy across brands
Process & Methodology
Strategic planning
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