CBS 17
ExecutiveProducer
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“Executive Producer at CBS 17. Skills: Content strategy, Show vision, Team leadership, Daily execution, Client integration, Digital growth. Lead My Carolina. Develop content strategy”
What You'll Achieve.
Grow audience engagement; Drive traffic from show content; Grow audience loyalty; Create new sponsorship opportunities; Support revenue growth; Turn client segments into successful campaigns
Industry & Context.
Problem solver; Identify weak segments; Improve weak segments; Solve problems quickly; Lead under pressure
Valid driver's license, Good driving record, Flexibility to work varying hours, Attend shoots, Participate in client meetings, Support special programming
What They're Looking For.
Must Have
5+ years experience, Proven ability to create content plans, Proven ability to build rundowns, Proven ability to develop segment ideas, Proven ability to manage daily show execution, Understanding of live television production, Understanding of guest booking, Understanding of interview structure, Understanding of sponsored content, Understanding of field production, Ability to balance creative content, Ability to balance client expectations, Ability to balance viewer needs, Ability to balance station goals, Excellent writing skills, Excellent editing skills, Excellent communication skills, Excellent organization skills, Excellent decision-making skills, Ability to coach talent, Ability to improve segment performance, Eye for video, Eye for pacing, Eye for graphics, Eye for production quality, Eye for audience engagement, Comfortable working with clients, Comfortable working with sales teams, Comfortable working with station leadership, Comfortable working with community partners, Ability to manage multiple projects, Ability to meet deadlines, Ability to solve problems quickly, Ability to lead under pressure, Positive leadership style, Accountable leadership style, Flexibility to work varying hours, Flexibility to attend shoots, Flexibility to participate in client meetings, Flexibility to support special programming, Valid driver's license, Good driving record
Nice to Have
Experience with ENPS, Experience with Adobe Premiere, Experience with digital publishing tools, Experience with social media platforms
What You'll Do.
Develop content strategy
Execute content strategy
Create content calendar
Identify show strengths
Build content pillars
Make show entertaining
Build segment franchises
Grow audience loyalty
Create sponsorship opportunities
Ensure show feels timely
Ensure show feels relevant
Ensure show feels polished
Ensure show connects locally
Lead day-to-day operations
Provide clear direction
Run planning meetings
Assign responsibilities
Prepare team for shows
Prepare team for shoots
Prepare team for interviews
Prepare team for client segments
Create culture of creativity
Create culture of preparation
Create culture of collaboration
Create culture of urgency
Create culture of accountability
Build better show daily
Keep communication flowing
Oversee daily rundowns
Ensure show has pacing
Ensure show has variety
Ensure show has audience appeal
Approve segment order
Review guest information
Approve guest information
Review sponsored content
Approve sponsored content
Review digital extensions
Approve digital extensions
Ensure ENPS rundowns are accurate
Ensure ENPS rundowns are complete
Ensure ENPS rundowns are timed properly
Ensure ENPS rundowns are ready for air
Balance client segments
Balance editorial segments
Balance entertainment content
Balance community stories
Balance service-driven content
Identify weak segments
Improve weak segments
Build stronger weekly planning
Plan ahead for holidays
Plan ahead for events
Plan ahead for local happenings
Plan ahead for advertiser opportunities
Plan ahead for seasonal interests
Work closely with sales leadership
Work closely with account executives
Strengthen client segment quality
Strengthen client segment effectiveness
Identify key message for segments
Identify audience benefit for segments
Identify creative approach for segments
Make paid content polished
Make paid content engaging
Make paid content natural
Make paid content valuable
Develop sponsor-friendly franchises
Develop content integrations
Develop special content opportunities
Attend client meetings
Attend pre-production calls
Shape stronger segments
Protect show credibility
Support revenue growth
Turn client segments into storytelling
Turn client segments into video
Turn client segments into social content
Turn client segments into successful campaigns
Build plan to extend show
Oversee content clipping
Oversee content posting
Oversee content repackaging
Oversee content promotion
Identify segments for social content
Identify segments for web articles
Identify segments for reels
Identify segments for digital extras
Identify segments for sponsor recaps
Grow audience engagement
Drive traffic from show content
Create digital-first ideas
Track content performance
Use insights for content decisions
Define My Carolina brand
Grow My Carolina brand
How You'll Work.
Team & Collaboration
Producers; Hosts; Editors; Photographers; Contributors; Sales leadership; Account executives; Production team; Marketing department; Station leadership; Digital team; Community partners
Communication Scope
Writing skills; Editing skills; Communication skills; Decision-making skills; Talent coaching; Segment performance improvement; Video eye; Pacing eye; Graphics eye; Production quality eye; Audience engagement eye; Client interaction; Sales interaction; Station leadership interaction; Community partner interaction; Problem solving; Leadership under pressure
Process & Methodology
Content planning, Rundown building, Segment development, Daily execution management, Weekly planning process, Project management, Deadline management
Full Job Description
**Executive Producer — My Carolina on CBS 17** CBS 17 in Raleigh is looking for a creative, organized, high-energy **Executive Producer** to lead _My Carolina_ , our fast-growing weekday lifestyle show. In just two years, _My Carolina_ has grown from a five-minute segment into a full hour-long lifestyle program with strong momentum among viewers, clients, and community partners. Now, we’re looking for the right leader to take the show from a successful local lifestyle program to a must-watch daily brand across broadcast, digital, social, streaming, and community platforms. This is not just a show-management role. We need someone who can walk in with a vision, lead the team, build a long-term content strategy, elevate the quality of daily segments, strengthen client integration, develop new franchises, and help grow audience engagement. The ideal candidate is a strong show leader, creative thinker, team motivator, content planner, and problem solver who understands how to balance entertainment, local storytelling, sponsored content, viewer value, and sales needs, all while keeping the show fresh, organized, and moving forward. **Position Summary** The Executive Producer will oversee the overall direction, content strategy, daily execution, and long-term growth of _My Carolina_. This person will lead the show team, work closely with hosts, producers, sales leadership, marketing, production, and station management, and be responsible for creating a clear plan to take the show to the next level. The Executive Producer will set the tone, structure, and creative direction of the show while ensuring every segment serves a purpose, reflects the _My Carolina_ brand, and delivers value to viewers, clients, and the station. **Key Responsibilities** **Content Leadership & Show Vision** * Develop and execute a clear content strategy for My Carolina across broadcast, digital, social, streaming, and community platforms. * Create a long-term content calendar that includes daily sho
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