Bristol Myers Squibb

ExecutiveDirector,CRMEnablementBusinessProductOwner

$270–327k United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“Executive Director, CRM Enablement Business Product Owner at Bristol Myers Squibb. Skills: CRM enablement, Product roadmap, Omnichannel orchestration. Define product vision. Define product roadmap”

What You'll Achieve.

Drive consistency; Drive speed; Drive scale; Support accurate targeting; Support reporting; Improve usability; Support standard ways of working; Support high-volume execution; Ensure reliable solutions; Ensure easy to use solutions; Ensure compliant engagement

Industry & Context.

Problems you'll solve

Root-cause prevention; Issue management

What They're Looking For.

Must Have

5+ years CRM experience, 5+ years marketing automation experience, 5+ years omnichannel orchestration experience

What You'll Do.

Define product vision

Define product roadmap

Align platform strategy

Assess platform performance

Oversee platform configurations

Define standard templates

Define reusable assets

Implement new features

Implement integrations

Implement enhancements

Manage platform segmentation

Manage platform personalization

Define data structures

Embed segmentation logic

Ensure consent management

Ensure preference management

Drive integration across systems

Support operationalization

Ensure platform design supports measurement

Oversee adoption plans

Oversee training materials

Ensure quality standards

Maintain documentation

Maintain access controls

Maintain audit trails

Oversee issue management

Coordinate timely resolution

Coordinate root-cause prevention

Set development plans

How You'll Work.

Team & Collaboration

Cross-functional teams; Marketing; Sales; Medical; Market Access; Business Insights; Technology

Process & Methodology

Roadmap planning

Full Job Description

**Working with Us** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: [careers.bms.com/working-with-us](https://careers.bms.com/working-with-us). **_Summary:_** The Executive Director is responsible for owning, from a Commercialization perspective, Bristol Myers Squibb’s CRM enablement capabilities. This role defines and executes the product roadmap that enables field and digital teams to deliver coordinated, compliant, and personalized engagement across Oncology, Cardiovascular, Neurology Therapeutic Areas. The Executive Director will be responsible for leading the translation of commercialization strategies and customer journeys into platform capabilities, configurations, and standards that scale across brands and channels. They will lead the design, build, and optimization of capabilities to deliver patient and HCP campaigns and journeys, ensuring robust data, segmentation, and testing practices are in place. This role will partner closely with Marketing, Sales, Medical, Market Access, Business Insights and Technology, and the broader stakeholders to ensure CRM, marketing automation, and omnichannel orchestration solutions are integrated, reliable, and easy to use

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