The Reserve
senior living
ExecutiveDirector
Neural analysis suggests this role is
optimal for Senior candidates.
“Executive Director at The Reserve. Skills: Business Ownership, Financial Performance, Luxury Experience, Brand Execution. Own full community P&L. Drive pricing strategy”
What You'll Achieve.
Premium occupancy and rate performance; Elevated, hospitality-driven resident experience; High-performing leadership team; Top-tier luxury community reputation; Alignment between experience quality and financial outcomes
Industry & Context.
What They're Looking For.
Must Have
5-8 years of senior leadership experience with full P&L accountability in senior living, luxury hospitality, or a comparable service-driven environment, Proven track record of driving occupancy growth, revenue performance, and NOI results, Demonstrated ability to personally influence and support high-value sales, including engagement with prospective residents and families, Experience operating in a high-end or service-focused environment with elevated expectations for quality, presentation, and experience, ability to build, lead, and hold high-performing leadership teams accountable, Demonstrated business acumen, including budgeting, labor management, and performance analysis, Clear executive presence, with the ability to represent the community with confidence and professionalism, Bachelor’s degree, state licensure (or ability to obtain) as applicable
What You'll Do.
Own full community P&L
Drive pricing strategy
Analyze performance trends
Balance investment in resident experience
Establish clear financial expectations
Set and enforce standard of excellence
Ensure operations are seamless
Curate resident experience
Maintain strong presence
Establish white-glove service expectations
Lead service recovery
Lead and influence sales process
Position The Reserve as lifestyle-driven
Partner with Sales to drive conversion
Participate in key sales activities
Maintain external market presence
Build and lead hospitality-driven culture
Provide direct feedback
Coach department leaders
Ensure disciplined execution
Maintain luxury environment
Conduct regular walkthroughs
Drive culture of anticipation
Ensure regulatory compliance
How You'll Work.
Team & Collaboration
cross-functional coordination; vendor/stakeholder management
Full Job Description
**Position Summary** The Executive Director (ED) is the business leader and brand owner of The Reserve community, accountable for total performance across financial results, resident experience, and team culture. This role goes beyond traditional operations. The ED is responsible for curating a luxury, hospitality-driven living experience, driving premium positioning in the market, and leading a high-performance team that consistently delivers at a non-negotiable standard. Success in this role requires executive presence, strong business acumen, and direct ownership of outcomes, including occupancy, NOI, resident satisfaction, and brand reputation. **Core Responsibilities** Business Ownership & Financial Performance * Own full community P&L, including occupancy, rate strategy, revenue growth, and expense management * Drive pricing strategy aligned with premium brand positioning, ensuring the community competes at the top of the market * Analyze performance trends (occupancy, conversion, labor, margin) and take decisive action to address gaps * Balance investment in resident experience with disciplined cost management to drive long-term value * Establish clear financial expectations for department leaders and hold them accountable to performance Luxury Experience & Brand Execution * Set and enforce a non-negotiable standard of excellence across all aspects of the community, including environment, service delivery, presentation, and team behavior * Ensure operations are seamless and “invisible” to residents by proactively identifying and eliminating friction points before they impact the experience * Curate and continuously elevate a highly personalized, anticipatory resident experience, ensuring services, programming, and interactions reflect individual preferences and lifestyles * Maintain a strong, visible presence throughout the community, engaging regularly with residents and families to build trust, loyalty, and meaningful relationships * Establish and reinforce
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