The Reserve

senior living

ExecutiveDirector

Falls Church, Virginia, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Executive Director at The Reserve. Skills: Business Ownership, Financial Performance, Luxury Experience, Brand Execution. Own full community P&L. Drive pricing strategy”

What You'll Achieve.

Premium occupancy and rate performance; Elevated, hospitality-driven resident experience; High-performing leadership team; Top-tier luxury community reputation; Alignment between experience quality and financial outcomes

Industry & Context.

senior living

What They're Looking For.

Must Have

5-8 years of senior leadership experience with full P&L accountability in senior living, luxury hospitality, or a comparable service-driven environment, Proven track record of driving occupancy growth, revenue performance, and NOI results, Demonstrated ability to personally influence and support high-value sales, including engagement with prospective residents and families, Experience operating in a high-end or service-focused environment with elevated expectations for quality, presentation, and experience, ability to build, lead, and hold high-performing leadership teams accountable, Demonstrated business acumen, including budgeting, labor management, and performance analysis, Clear executive presence, with the ability to represent the community with confidence and professionalism, Bachelor’s degree, state licensure (or ability to obtain) as applicable

What You'll Do.

Own full community P&L

Drive pricing strategy

Analyze performance trends

Balance investment in resident experience

Establish clear financial expectations

Set and enforce standard of excellence

Ensure operations are seamless

Curate resident experience

Maintain strong presence

Establish white-glove service expectations

Lead service recovery

Lead and influence sales process

Position The Reserve as lifestyle-driven

Partner with Sales to drive conversion

Participate in key sales activities

Maintain external market presence

Build and lead hospitality-driven culture

Provide direct feedback

Coach department leaders

Ensure disciplined execution

Maintain luxury environment

Conduct regular walkthroughs

Drive culture of anticipation

Ensure regulatory compliance

How You'll Work.

Team & Collaboration

cross-functional coordination; vendor/stakeholder management

Full Job Description

**Position Summary** The Executive Director (ED) is the business leader and brand owner of The Reserve community, accountable for total performance across financial results, resident experience, and team culture. This role goes beyond traditional operations. The ED is responsible for curating a luxury, hospitality-driven living experience, driving premium positioning in the market, and leading a high-performance team that consistently delivers at a non-negotiable standard. Success in this role requires executive presence, strong business acumen, and direct ownership of outcomes, including occupancy, NOI, resident satisfaction, and brand reputation. **Core Responsibilities** Business Ownership & Financial Performance * Own full community P&L, including occupancy, rate strategy, revenue growth, and expense management * Drive pricing strategy aligned with premium brand positioning, ensuring the community competes at the top of the market * Analyze performance trends (occupancy, conversion, labor, margin) and take decisive action to address gaps * Balance investment in resident experience with disciplined cost management to drive long-term value * Establish clear financial expectations for department leaders and hold them accountable to performance Luxury Experience & Brand Execution * Set and enforce a non-negotiable standard of excellence across all aspects of the community, including environment, service delivery, presentation, and team behavior * Ensure operations are seamless and “invisible” to residents by proactively identifying and eliminating friction points before they impact the experience * Curate and continuously elevate a highly personalized, anticipatory resident experience, ensuring services, programming, and interactions reflect individual preferences and lifestyles * Maintain a strong, visible presence throughout the community, engaging regularly with residents and families to build trust, loyalty, and meaningful relationships * Establish and reinforce

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