WPP Media
Media
ExecutiveConnectionPlanning
Neural analysis suggests this role is
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“Executive Connection Planning at WPP Media. Skills: media planning, data-led strategy, cross-team collaboration, client and stakeholder support. Developing integrated, data-led media plans that translate business objectives into clear channel strategies. Balancing brand and performance”
What You'll Achieve.
deliver transformational growth; deliver creative personalisation at scale; clients see exactly where, how, and why their media investment is working; translate business objectives into clear channel strategies; balancing brand and performance; ensuring plans are grounded in insight, feasibility, and effectiveness; Support optimization and re-planning based on learnings and results; Balance brand metrics and performance KPIs (awareness, consideration, ROAS, CPA)
Industry & Context.
Structured thinking with attention to detail; Ability to connect business objectives, media strategy, channel execution
What They're Looking For.
Must Have
1-3 years of experience in media planning, strategy, or integrated planning, Experience planning across digital channels (Search, Social, Display, Video), PowerPoint and Excel / Google Sheets skills, Bachelor's degree required
Nice to Have
Exposure to large or complex advertiser accounts preferred
What You'll Do.
Developing integrated
data-led media plans that translate business objectives into clear channel strategies
Balancing brand and performance
Aligning multiple stakeholders
Ensuring plans are grounded in insight
Develop full-funnel media plans across channels (Search
Translate business objectives into clear channel roles
Support planning for both always-on activity and key launch moments
and market signals to inform planning decisions
Interpret dashboards and reports to identify what’s working
Support optimization and re-planning based on learnings and results
Plan across multiple product categories and price tiers
Balance brand metrics and performance KPIs (awareness
and retail touchpoints within the media plan
Support planning around high-frequency launches
Work closely with platform
analytics teams to ensure plans are executable
Align planning outputs with operational realities (budget
platform constraints)
Support planning manager/ Group heads in client presentations and discussions
Prepare planning decks
and responses to client briefs
Confidently explain planning logic
and investment decisions
Support ongoing plan reviews and performance discussions
How You'll Work.
Team & Collaboration
Aligning multiple stakeholders; Work closely with platform, performance, analytics teams to ensure plans are executable; Align planning outputs with operational realities (budget, timelines, platform constraints); Support planning manager/ Group heads in client presentations and discussions
Communication Scope
Confidently explain planning logic, channel roles, and investment decisions; Support ongoing plan reviews and performance discussions
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies. Planner plays a critical role in balancing brand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness. Key Responsibilities Media & Communication Planning Develop full-funnel media plans across channels (Search, Social, Display, Video, OOH, Retail Media) Translate business objectives into clear channel roles, budget splits, and phasing Support planning for both always-on activity and key launch moments Data-Led Strategy & Insights Use performance data, audience insights, and market signals to inform planning decisions Interpret dashboards and reports to identify what’s working, what’s not, and why Support optimization and re-planning based on learnings and results Key Account Nuances Plan across multiple product categories and price tiers Balance brand metrics and performance KPIs (awareness, consideration, ROAS, CPA) Factor in e-commerce, app, and retail touchpoints within the media plan Support planning around high-frequency launches, promos, and seasonal moments Cross-Team Collaboration Work closely with platform, performance, analytics teams to ensure plans are executable Align planning outputs with operational realities (budget,
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