Virta Health
Commercial
EventMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Event Marketing Manager at Virta Health. Skills: Event marketing, Demand generation, Marketing strategy, Copywriting. Own and execute event portfolio segment. Drive audience acquisition plans”
What You'll Achieve.
Scale events as a high-impact demand generation channel; Drive qualified pipeline; Strengthen strategic relationships; Continuously improving performance; Drive measurable business outcomes; Drive right audience to attend
Industry & Context.
Analytical mindset to evaluate performance and guide decisions; Identify opportunities to improve impact
May come in contact with sensitive patient information governed by HIPAA, Follow security and privacy procedures, HIPAA training provided
What They're Looking For.
Must Have
5–7 years of experience in B2B marketing, exposure to demand generation and events, Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns, writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action, Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a analytical mindset to evaluate performance and guide decisions, Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency
What You'll Do.
Own and execute event portfolio segment
Drive audience acquisition plans
Write marketing copy for events
Lead event marketing promotion
Track event performance and optimize
Execute with operational rigor
Partner with leadership and teams
How You'll Work.
Team & Collaboration
Partnering closely with leadership; Collaborate with sales, partnerships, and Director of Integrated Marketing & Event Strategy
Communication Scope
Write high-quality marketing copy; Develop clear, compelling messaging
Process & Methodology
Manage logistics, vendors, budgets, and planning processes
Full Job Description
Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. We’re looking for an Event Marketing Manager to help scale events as a high-impact demand generation channel—driving qualified pipeline, strengthening strategic relationships, and continuously improving performance. You will own and execute against a defined portion of Virta’s event portfolio (e.g., conferences, field marketing events, webinars), partnering closely with leadership to bring integrated event marketing strategy to life across priority audiences and markets. Success in this role requires thinking beyond event execution—understanding how audience, messaging, and channel strategy work together to drive measurable business outcomes. You should be equally comfortable building an event plan and writing the marketing that drives the right audience to attend. RESPONSIBILITIES - Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals - Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups - Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action - Lead event marketing & promoti
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