Informa Group Plc.
Media
EventExecutive
Neural analysis suggests this role is
optimal for executive candidates.
“Event Executive at Informa Group Plc.. Skills: Event strategy, Customer experience, Brand growth, Event loyalty. Support event strategy development. Support event experience design”
What You'll Achieve.
Brand growth; Gross revenue by Event; Square ft. by customer; Number of Customers; Number of visitors; Budget accuracy; Customer Satisfaction; Loyalty; NPS; New product launch success rate
Industry & Context.
What They're Looking For.
Must Have
University Bachelor’s Degree in Business / Hospitality & Tourism / Event Management, 1 - 2 years in a Brand / Product role, Experience in developing Brand strategies, Experience managing relationships with international customers, Ability to develop relationships at senior levels, Experience of reporting, budgeting / forecasting, Experience of building trusted internal relationships, Communication and follow-through skills, Ability to collaborate with multiple internal stakeholders
Nice to Have
Proficiency in Microsoft Office support tools, Experience in using Salesforce.com
What You'll Do.
Support event strategy development
Support event experience design
Develop industry knowledge
Improve customer experience
Marketing and Operations
Negotiate with venues and suppliers
Support on-site delivery and setup
Support event floorplan oversight
Support financial planning for the event
Perform additional responsibilities
How You'll Work.
Team & Collaboration
Sales, Marketing and Operations teams; Event Lead; Department Managers
Communication Scope
Communication; Follow-through
Full Job Description
[Informa Markets](https://www.informamarkets.com/en/home.html), a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. The Event Executive is responsible for supporting the design and delivery of the product / Event experience for our customers. Through a strong understanding of Market trends and customer needs he / she will aid the development of the long-term Event design, through both collating customer feedback and identifying new and innovative opportunities to improve the Event. He / she will support the financial, operational and customer performance of each product. Working alongside Sales, Marketing and Operations, the Event Executive will help ensure all elements are aligned to create a successful Event. He / she will be required to support in initial allocation of the Event floorplan with the Event Lead, to ensure strategic positioning for our customers. PRINCIPAL DUTIES AND RESPONSIBILITIES: * Support the development of a Event’s strategy and direction, through idea generation to enrich the value proposition Informa Markets provides * Support the design of the Event experience, ensuring a high quality level of delivery in support of the Event’s strategy and customer needs * Develop deep industry knowledge through internal and external relationships * Develop and improve the customer experience at each Event, ensuring feedback is collated, highlighted and incorporated * Build Event loyalty with customers in understanding both specific and wider market needs
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