QuinStreet
Digital Media
EventandABMMarketingManager
“Event and ABM Marketing Manager at QuinStreet. Skills: Event marketing, ABM, Loyalty programs, Swag programs. Own event program lifecycle. Plan and execute B2B events”
What You'll Achieve.
Drive measurable pipeline and revenue impact; Win and grow enterprise accounts; Deliver truly great results for consumers and brands; Measure loyalty and swag programs against targets; Recommend renewal, iteration, or sunset of programs
Industry & Context.
Uses data to inform decisions; Anticipates risks
Able to travel up to 5%
What They're Looking For.
Must Have
Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, demonstrated solo or lead ownership of an event program of at least 10 events per year, Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment, Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking, Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool), Able to independently pull, interpret, and act on rep-level and account-level data, written communication and managing-up skills, Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing, Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations, Vendor and budget management experience, Demonstrated entrepreneurial mindset, Able to travel up to 5%
What You'll Do.
Own event program lifecycle
Plan and execute B2B events
Run integrated ABM campaigns
Own loyalty and swag programs
Manage vendor relationships
Report on program results
How You'll Work.
Team & Collaboration
Proactively communicate with leadership; Define attendee selection criteria in partnership with Sales leadership; Analyze data to recommend internal departments for event staffing
Communication Scope
written communication; managing-up skills
Process & Methodology
Oversees multiple concurrent projects with minimal supervision
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