Modernize Home Services
home services
EventandABMMarketingManager
“Event and ABM Marketing Manager at Modernize Home Services. Skills: Event Marketing, ABM, Loyalty Programs. Own the full lifecycle of 15+ B2B trade shows and events. Submit a complete event plan for each show”
What You'll Achieve.
drove measurable pipeline and revenue impact; success metrics; revenue, pipeline, or engagement targets
Industry & Context.
uses data to inform decisions
Able to travel up to 5%
What They're Looking For.
Must Have
Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, demonstrated solo or lead ownership of an event program of at least 10 events per year, Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment, Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking, Able to point to specific programs the candidate built and ran, Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool), Able to independently pull, interpret, and act on rep-level and account-level data, written communication and managing-up skills, Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing, Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations, Vendor and budget management experience, negotiating pricing, managing contracts, reconciling spend against budget, Demonstrated entrepreneurial mindset, oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, delivers consistent, high-quality results, Able to travel up to 5%
What You'll Do.
Own the full lifecycle of 15+ B2B trade shows and events
Submit a complete event plan for each show
Ensure brand and product positioning is accurate
Proactively analyze data to recommend staffing
Define attendee selection criteria
Manage all event-related vendor relationships
Deliver a written post-event recap
Maintain a rolling 12-month event calendar
Build the operational processes for programs
Own Modernize's ABM strategy for enterprise accounts
Run integrated campaigns
Work with Product Marketing to identify messaging
Pilot new ABM initiatives
and swag programs end to end
Translate ideas into executable proposals
Build program economics
Own the swag program end to end
Measure each loyalty and swag program
How You'll Work.
Team & Collaboration
Proactively communicates with leadership; Define attendee selection criteria in partnership with Sales leadership; Work with Product Marketing
Communication Scope
written communication; managing-up skills; Proactively communicates with leadership
Process & Methodology
Oversees multiple concurrent projects
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