Modernize Home Services

home services

EventandABMMarketingManager

$70–80k Angers, Pays de la Loire, France Remote Friendly
The Brief

“Event and ABM Marketing Manager at Modernize Home Services. Skills: Event Marketing, ABM, Loyalty Programs. Own the full lifecycle of 15+ B2B trade shows and events. Submit a complete event plan for each show”

What You'll Achieve.

drove measurable pipeline and revenue impact; success metrics; revenue, pipeline, or engagement targets

Industry & Context.

home services
Problems you'll solve

uses data to inform decisions

Eligibility Requirements

Able to travel up to 5%

What They're Looking For.

Must Have

Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, demonstrated solo or lead ownership of an event program of at least 10 events per year, Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment, Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking, Able to point to specific programs the candidate built and ran, Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool), Able to independently pull, interpret, and act on rep-level and account-level data, written communication and managing-up skills, Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing, Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations, Vendor and budget management experience, negotiating pricing, managing contracts, reconciling spend against budget, Demonstrated entrepreneurial mindset, oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, delivers consistent, high-quality results, Able to travel up to 5%

What You'll Do.

Own the full lifecycle of 15+ B2B trade shows and events

Submit a complete event plan for each show

Ensure brand and product positioning is accurate

Proactively analyze data to recommend staffing

Define attendee selection criteria

Manage all event-related vendor relationships

Deliver a written post-event recap

Maintain a rolling 12-month event calendar

Build the operational processes for programs

Own Modernize's ABM strategy for enterprise accounts

Run integrated campaigns

Work with Product Marketing to identify messaging

Pilot new ABM initiatives

and swag programs end to end

Translate ideas into executable proposals

Build program economics

Own the swag program end to end

Measure each loyalty and swag program

How You'll Work.

Team & Collaboration

Proactively communicates with leadership; Define attendee selection criteria in partnership with Sales leadership; Work with Product Marketing

Communication Scope

written communication; managing-up skills; Proactively communicates with leadership

Process & Methodology

Oversees multiple concurrent projects

Free ATS check

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