Company
SaaS
EspecialistadeCRM
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Especialista de CRM. Skills: CRM communication, Email marketing, Multichannel CRM, Data analysis. Design CRM communication journeys. Implement CRM automation flows”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
HubSpot experience, CRM journey design experience, Email marketing knowledge, A/B testing knowledge, Campaign optimization knowledge, Multichannel CRM tools experience, Analytical skills, Written communication skills, Organizational skills, Planning skills, Dashboard building experience, Report building experience
Nice to Have
B2B SaaS experience, Enterprise CRM strategies experience, SQL experience, HubSpot integrations experience, BI tool integrations experience, Sales tool integrations experience
What You'll Do.
Design CRM communication journeys
Implement CRM automation flows
Optimize CRM communication journeys
Optimize CRM automation flows
Manage email marketing calendars
Ensure campaign execution
Develop A/B testing strategies
Execute A/B testing strategies
Improve click-throughs
Implement multichannel CRM strategies
Optimize multichannel CRM strategies
Analyze performance metrics
Improve CRM effectiveness
Segment customer databases
Segment lead databases
Improve personalization
Ensure brand consistency
How You'll Work.
Team & Collaboration
Marketing teams; Sales teams; Customer Success teams
Communication Scope
Written communication
Full Job Description
## Accountabilities Design, implement, and optimize CRM communication journeys and automation flows focused on acquisition, retention, and customer engagement. Manage email marketing calendars and ensure consistent execution of lifecycle and relationship campaigns. Develop and execute A/B testing strategies to improve open rates, click-throughs, and conversions. Implement and optimize multichannel CRM strategies including email, push notifications, WhatsApp, in-app messaging, and chatbot communications. Analyze performance metrics and generate insights using HubSpot to continuously improve CRM effectiveness. Segment customer and lead databases strategically to improve targeting and personalization. Collaborate with Marketing, Sales, and Customer Success teams to align CRM strategies with business goals. Ensure brand consistency and tone of voice across all customer communication touchpoints. Requirements: Strong experience with HubSpot (CRM, marketing automation, and reporting tools). Proven experience designing CRM journeys, lead nurturing flows, and lifecycle communication strategies. Advanced knowledge of email marketing, A/B testing, and campaign optimization techniques. Experience working with multichannel CRM tools such as WhatsApp, push notifications, bots, and in-app messaging. Strong analytical skills with the ability to interpret engagement, conversion, and retention metrics. Excellent written communication skills for creating strategic and customer-facing content. Strong organizational and planning skills to manage complex CRM calendars and campaigns. Experience in building dashboards and reports to support data-driven decision-making. Nice to have: experience in B2B SaaS environments, enterprise CRM strategies, SQL, or integrations between HubSpot and BI/sales tools. Benefits: 100% remote role with flexible work arrangements Collaborative, trust-based culture focused on autonomy and results Strong learning environment with continuous feedback and 1:1 sup
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