Company
SaaS
EnterpriseMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Enterprise Marketing Manager. Skills: Enterprise marketing strategy, Account-based marketing, Demand generation funnels, Sales enablement. Develop enterprise marketing strategy. Own enterprise marketing strategy”
What You'll Achieve.
Drive pipeline growth; Support enterprise pipeline generation; Support enterprise deal progression
Industry & Context.
Optimize marketing performance
What They're Looking For.
Must Have
5+ years of experience in enterprise marketing, 5+ years of experience in ABM, 5+ years of experience in field marketing, Demonstrated impact on pipeline and revenue, Proven experience driving new enterprise logo acquisition, Proven experience driving account expansion, Expertise in ABM strategies, Experience blending digital campaign execution with field and event-based marketing, Ability to build structured demand generation funnels, Ability to connect marketing activity directly to sales outcomes, Commercial awareness, Ability to navigate multi-stakeholder enterprise sales cycles, Excellent communication skills, Excellent collaboration skills, Excellent relationship-building skills, Highly organized, Ability to manage multiple programs and priorities, Data-driven mindset, Ability to interpret pipeline metrics, Ability to optimize marketing performance
Nice to Have
Experience in B2B SaaS, Experience in hospitality tech, Experience in analytics-driven businesses
What You'll Do.
Develop enterprise marketing strategy
Own enterprise marketing strategy
Define target accounts
Define segmentation models
Define engagement frameworks
Build multi-channel account engagement campaigns
Create expansion marketing programs
Scale expansion marketing programs
Identify opportunities to deepen adoption
Identify opportunities to increase revenue
Establish structured demand funnels
Establish internal routing mechanisms
Capture enterprise signals
Qualify enterprise signals
Convert enterprise signals into sales opportunities
Lead field marketing initiatives
Develop sales enablement assets
Collaborate with sales teams
Collaborate with customer success teams
Collaborate with marketing teams
Ensure consistent execution
Ensure alignment across enterprise initiatives
Enhance campaign design
Enhance personalization
Enhance performance analysis
Enhance operational efficiency
How You'll Work.
Team & Collaboration
Partnership with enterprise sales teams; Cross-functional collaboration; Collaboration with sales; Collaboration with customer success; Collaboration with marketing teams; Collaboration with product stakeholders; Collaboration with executive stakeholders
Communication Scope
Executive presentations; Account intelligence briefs; ROI narratives
Process & Methodology
Manage multiple programs
Full Job Description
## Accountabilities Develop and own enterprise marketing strategy across new logo acquisition and account expansion, defining target accounts, segmentation models, and engagement frameworks that drive pipeline growth. Design and execute account-based marketing (ABM) programs in close partnership with enterprise sales teams, ensuring alignment on priorities, messaging, and commercial objectives. Build multi-channel account engagement campaigns spanning digital, content, field marketing, and events to drive awareness, engagement, and conversion across the enterprise funnel. Create and scale expansion marketing programs within existing enterprise accounts, identifying opportunities to deepen adoption and increase revenue footprint. Establish structured demand funnels and internal routing mechanisms to ensure enterprise signals are captured, qualified, and efficiently converted into sales opportunities. Lead field marketing initiatives including executive events, roundtables, and regional activations that directly support enterprise pipeline generation. Develop sales enablement assets such as case studies, account intelligence briefs, and ROI narratives to support enterprise deal progression. Collaborate cross-functionally with sales, customer success, and marketing teams to ensure consistent execution and alignment across all enterprise initiatives. Leverage AI tools and workflows to enhance campaign design, personalization, performance analysis, and operational efficiency. Requirements 5+ years of experience in enterprise marketing, ABM, or field marketing roles with demonstrated impact on pipeline and revenue. Proven experience driving both new enterprise logo acquisition and account expansion within complex B2B environments. Strong expertise in ABM strategies, including account segmentation, intent data usage, and tiered engagement models. Experience blending digital campaign execution with field and event-based marketing initiatives. Demonstrated ability to build s
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