Afresh
AI
EnterpriseDemandGenerationManager
“Enterprise Demand Generation Manager at Afresh. Skills: Demand generation, B2B SaaS, AI marketing. Define demand generation strategy. Drive market presence”
What You'll Achieve.
Turn engagement into pipeline; Measurable pipeline impact
Industry & Context.
Data-driven decisions
5% travel
What They're Looking For.
Must Have
6+ years demand generation experience, Enterprise B2B SaaS experience, Experience selling into named-account market, Direct experience setting demand strategy, Experience making investment calls, Hands-on campaign building experience, HubSpot campaign experience, LinkedIn campaign experience, Google campaign experience, Experience leading Tier 1 events, Experience running webinar programs
Nice to Have
AI-native marketing stack experience
What You'll Do.
Define demand generation strategy
Drive market presence
Build end-to-end programs
Turn engagement into pipeline
Build AI-powered demand engine
Make investment calls
Reach customers at every stage
Design integrated campaigns
Own on-site execution
Develop webinar content
Coordinate webinar speakers
Redistribute webinar content
Design distribution plans
Evolve marketing stack
Lead signal-based automation
Lead intent-driven campaign activation
Build full-funnel reporting
Report on demand performance
Provide recommendations
How You'll Work.
Team & Collaboration
Partner with PMM; Partner with content; Partner with sales; Work with RevOps; Work with Revenue Leadership
Communication Scope
Executive presentations
Process & Methodology
Program management
Applying for this Enterprise Demand Generation Manager role?
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