Wework
EmailMarketingSpecialist
“Email Marketing Specialist at Wework. Skills: Email Marketing, Campaign Management, Data Analysis. Build and launch global email campaigns targeted to members, prospects, and brokers. Manage audience segments within our owned database for email campaign deployment”
What You'll Achieve.
Driving continuous KPI improvement; Optimizing messaging; Driving conversion and engagement
Industry & Context.
Analytical approach; Digging into numbers
What They're Looking For.
Must Have
2+ years of email marketing experience, HTML and CSS experience required, Understanding of email KPIs, metrics, and reporting, Experience with A testing and email optimization to drive conversion and engagement, Embraces an analytical approach and is comfortable working with data and digging into numbers, Exceptional attention to detail with organizational, multi-tasking, and project management skills, work ethic and entrepreneurial spirit, Passion for excellence, results, and team collaboration, Ability to excel in a fast paced, ever-changing environment
Nice to Have
Experience with CRM/Marketing Automation platforms, particularly Salesforce Marketing Cloud
What You'll Do.
Build and launch global email campaigns targeted to members
Manage audience segments within our owned database for email campaign deployment
Partner with stakeholders to develop email request briefs for new campaign builds
Identify testing opportunities for improving email engagement and optimizing messaging
Support the Email Marketing Manager in monitoring and analyzing performance metrics to provide actionable insights for driving continuous KPI improvement
Support the efficiency of the Email App
& CRM team’s production queue by managing stakeholder expectations and ensuring project timelines align with team capacity
Lead weekly stakeholder meeting to review status and prioritization of upcoming projects
and execute content strategy for WeWork’s digital in-building screens globally
How You'll Work.
Team & Collaboration
Key cross-organization partner to the Marketing, Sales, Community, and Member Experience teams; Thrive in environments with high cross-functional collaboration; Team collaboration
Communication Scope
Excellent verbal and written communication skills
Process & Methodology
Project management skills, Managing stakeholder expectations, Ensuring project timelines align with team capacity, Prioritization of upcoming projects
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