Pavago
Staffing and Recruiting
EmailMarketingSpecialist
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optimal for Mid candidates.
“Email Marketing Specialist at Pavago. Skills: Email marketing, Campaign development, Automation, Optimization. Build and launch email campaigns. Write subject lines, email copy, and CTAs”
What You'll Achieve.
Drive engagement and revenue; Own the full lifecycle; Scale email marketing as a core revenue channel; Direct impact on engagement, conversions, and revenue growth; Achieve open rates (20–40%); Achieve CTR (3–5%+) ; Continuous improvement in conversion rates; Low bounce rate (<2%); Low unsubscribe rate (<1%); Clear and accurate revenue attribution; Clean, healthy, and well-segmented email database
Industry & Context.
Data-driven optimization; Continuously improve campaigns based on performance data
Comfortable working remote during U. S. business hours
What They're Looking For.
Must Have
2+ years of experience in email marketing, Proficiency in at least one ESP: HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign, skills in Excel / Google Sheets (segmentation, VLOOKUPs, pivot tables), Basic knowledge of HTML/CSS for email templates, copywriting and attention to detail, Comfortable working remote during U. S. business hours
Nice to Have
Experience managing 50k+ contact databases, Familiarity with deliverability tools (Litmus, GlockApps, Postmark), Experience in SaaS, e-commerce, or B2B services, Experience integrating ESPs with CRM systems (Salesforce, HubSpot)
What You'll Do.
Build and launch email campaigns
Design responsive email templates
Manage and maintain contact databases
Segment audiences by persona
Clean email lists regularly
and behavioral workflows
Set up lead nurturing
Monitor inbox placement and sender reputation
Run A/B tests on campaigns
Analyze key email metrics
Build weekly and monthly performance reports
Track revenue attribution
Present insights and recommendations
How You'll Work.
Team & Collaboration
Present insights and recommendations to marketing and sales teams
Full Job Description
### **Email Marketing Specialist (HubSpot, Klaviyo, Campaigns & Automation – Remote, U.S. Hours)** ### **About the Role** We’re hiring an **Email Marketing Specialist** to build and optimize **email campaigns, automation workflows, and audience segmentation** that drive engagement and revenue. In this role, you’ll own the full lifecycle — from **campaign creation and list management to deliverability and performance optimization**. If you’re experienced with **ESP platforms, email copywriting, and data-driven optimization** , this role is for you. ### **Responsibilities** ### **Campaign Development & Execution** * Build and launch campaigns using: * **HubSpot** * **Klaviyo** * **Marketo** * **Mailchimp** * **ActiveCampaign** * Write **subject lines, email copy, and CTAs** tailored to audience segments * Design responsive email templates (basic **HTML/CSS edits** as needed) ### **Audience Segmentation & List Management** * Manage and maintain databases (**20k–200k+ contacts**) * Segment audiences by: * Persona * Lifecycle stage * Engagement level * Geography * Clean lists regularly (remove **bounces, inactive users, spam risks**) ### **Automation & Nurture Programs** * Build **drip campaigns, nurture sequences, and behavioral workflows** * Set up flows such as: * Lead nurturing * Re-engagement * Abandoned cart sequences * Test workflows to ensure accurate execution ### **Deliverability & Compliance** * Monitor **inbox placement and sender reputation** * Manage: * **SPF, DKIM, DNS settings** * Suppression lists * Ensure compliance with: * **CAN-SPAM** * **GDPR** * **CCPA** ### **Performance Optimization** * Run **A/B tests** on subject lines, content, CTAs, and send times * Analyze key metrics: * Open rates * CTR * Conversions * Unsubscribes * Continuously improve campaigns based on performance data ### **Reporting & Analytics** * Build **weekly and monthly performance reports** * Track **revenue attribution** using ESP, CRM, and analytics tools * Present insights and
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