Pavago
Staffing and Recruiting
EmailMarketingSpecialist
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“Email Marketing Specialist at Pavago. Skills: Email marketing, Campaign optimization, Automation, Deliverability. Build and launch email campaigns. Write compelling subject lines and copy”
What You'll Achieve.
Drive engagement, nurture leads, and generate measurable business results; Improve personalization strategies to increase engagement and conversion performance; Improve conversion rates and engagement; Improve conversion rates and engagement; Improve performance; Open rates meeting or exceeding industry benchmarks (20–40%); Click-through rates (CTR) ≥ 3–5%; Improved conversion rates across campaigns and workflows; Bounce rate maintained below 2%; Unsubscribe rate below 1%; Accurate revenue attribution and reporting from email campaigns; Increased engagement, retention, and lead nurturing effectiveness
Industry & Context.
Analytical thinking; Performance-driven optimization; Deliverability troubleshooting
What They're Looking For.
Must Have
2+ years of professional email marketing experience, Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign), understanding of audience segmentation and email automation workflows, Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation), Basic HTML/CSS knowledge for email template customization, Experience tracking and analyzing email campaign performance metrics
Nice to Have
Experience managing email programs for 50k+ contacts, Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark), Experience integrating ESPs with CRM systems such as Salesforce or HubSpot, Background in SaaS, e-commerce, or professional services industries, Understanding of lifecycle marketing and behavioral email strategies
What You'll Do.
Build and launch email campaigns
Write compelling subject lines and copy
Design responsive email templates
Perform light HTML/CSS edits
Maintain and organize email databases
Segment audiences by data
Clean and maintain email lists
Build and maintain automation workflows
Monitor sender reputation
Ensure compliance with regulations
Troubleshoot deliverability issues
Analyze campaign performance metrics
Build dashboards and reports
Present findings and recommendations
How You'll Work.
Team & Collaboration
Present findings, recommendations, and optimization strategies to leadership and stakeholders; Communicate campaign insights to marketing and leadership teams
Communication Scope
Excellent copywriting and communication skills
Process & Methodology
Manage multiple campaigns, automations, and reporting cycles simultaneously
Full Job Description
### **Job Title: Email Marketing Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours (with flexibility for campaign launches and reporting deadlines) ### **About the Role** Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting. The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization. ### **Responsibilities** ### **Campaign Development & Execution** • Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign • Write compelling subject lines, email copy, and calls-to-action tailored to audience segments • Design and optimize responsive email templates aligned with brand guidelines • Perform light HTML/CSS edits when necessary to improve formatting and rendering ### **Audience Segmentation & List Management** • Maintain and organize email databases ranging from 20k–200k+ contacts • Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data • Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates • Improve personalization strategies to increase engagement and conversion performance ### **Automation & Nurture Workflows** • Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations • Test workflow logic and trigger conditions to ensure campaigns function correctly • Continuously optimize automation flows to improve conver
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