Pavago
Staffing and Recruiting
EmailMarketingSpecialist
“Email Marketing Specialist at Pavago. Skills: email campaigns, automation workflows, audience segmentation, performance optimization, HubSpot, Klaviyo. Build and optimize email campaigns, automation workflows, and audience segmentation that drive engagement and revenue.. Own the full lifecycle — from campaign creation and list management to deliverability and performance optimization.”
What You'll Achieve.
drive engagement and revenue; open rates (20–40%); CTR (3–5%+) ; Continuous improvement in conversion rates; Low bounce rate (<2%); unsubscribe rate (<1%); Clear and accurate revenue attribution; Clean, healthy, and well-segmented email database
Industry & Context.
data-driven optimization; performance optimization
Comfortable working remote during U. S. business hours
What They're Looking For.
Must Have
2+ years of experience in email marketing, Proficiency in at least one ESP: HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign, skills in Excel / Google Sheets (segmentation, VLOOKUPs, pivot tables), Basic knowledge of HTML/CSS for email templates, copywriting and attention to detail, Comfortable working remote during U. S. business hours
Nice to Have
Experience managing 50k+ contact databases, Familiarity with deliverability tools (Litmus, GlockApps, Postmark), Experience in SaaS, e-commerce, or B2B services, Experience integrating ESPs with CRM systems (Salesforce, HubSpot)
What You'll Do.
Build and optimize email campaigns
and audience segmentation that drive engagement and revenue.
Own the full lifecycle — from campaign creation and list management to deliverability and performance optimization.
Build and launch campaigns
and CTAs tailored to audience segments
Design responsive email templates (basic HTML/CSS edits as needed)
Manage and maintain databases (20k–200k+ contacts)
Segment audiences by Persona
Clean lists regularly (remove bounces
and behavioral workflows
Set up flows such as Lead nurturing
Abandoned cart sequences
Test workflows to ensure accurate execution
Monitor inbox placement and sender reputation
Manage suppression lists
Ensure compliance with CAN-SPAM
Run A/B tests on subject lines
Continuously improve campaigns based on performance data
Build weekly and monthly performance reports
Track revenue attribution using ESP
Present insights and recommendations to marketing and sales teams
How You'll Work.
Team & Collaboration
Present insights and recommendations to marketing and sales teams
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