Jane

Marketing

EmailMarketingSpecialist

$76–114k Calgary, Alberta, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Email Marketing Specialist at Jane. Skills: Email Marketing, Campaign Execution, List Management, Automation. Build, test, and deploy email campaigns. Own list management and segmentation”

What You'll Achieve.

making that acquisition more efficient; building the systems that make our go-to-market engine run; improve performance; turning data into clear recommendations

Industry & Context.

Marketing
Problems you'll solve

making data-informed decisions on the fly

What They're Looking For.

Must Have

2+ years of hands-on experience in email marketing or marketing operations, Solid understanding of segmentation, workflow logic, automation and lifecycle marketing principles, Knowledgeable on email best practices for email deliverability, subject line and preview text optimization, cross-client rendering compatibility and copy structure that drives conversion, Understand CASL, CAN-SPAM and GDPR compliance and ensure best practices for all email sends, including consent capture, opt-out flows, and subscription management, Comfortable and agile working across multiple campaign types: email, landing pages, digital advertising, webinars, and events, Comfort working with data, attention to detail, obsessive about QA and accuracy, A collaborative mindset, the ability to manage multiple tasks at once without things falling through the cracks, Experience working effectively with cross functional partners and building stakeholder relationships

Nice to Have

Familiarity with HTML/CSS for email is a plus

What You'll Do.

and deploy email campaigns

Own list management and segmentation

Support event and webinar campaigns

Develop and maintain automated workflows

Build and maintain email templates

Support execution of digital marketing campaigns

Create and maintain dashboards

Partner with creative

and process guidelines

How You'll Work.

Team & Collaboration

Partner with the creative, content, and growth teams; Experience working effectively with cross functional partners; building stakeholder relationships

Communication Scope

communicate data clearly

Full Job Description

ABOUT THE ROLE Hi, I'm George Shang https://www.linkedin.com/in/george-shang/, Senior Manager of Growth Strategy & Operations at Jane. I've been here for just over a year and have the privilege of leading an incredibly talented team. My team sits at the intersection of growth strategy, analytics, and operations - we're responsible for understanding how Jane acquires new customers, making that acquisition more efficient, and building the systems that make our go-to-market engine run. Email is one of the most direct and highest-leverage channels in any growth marketing toolkit. We want to invest in doing it really well. The person in this seat will be a key executor across campaigns, lifecycle programs, and the list management and segmentation work that makes targeting actually land. You'll also be someone who's excited to experiment with AI and help us think about how to use it to do all of this better and at a greater scale. This is a role for someone who's energized by execution but always thinking about the bigger picture. We're a lean team, and the people who thrive here are curious, collaborative, and always looking for ways to make things better - not just within their lane, but across it. If you're energized by owning your craft, making data-informed decisions on the fly, and being the person a fast-moving team can count on to execute, this role was built for you. WHAT IMPACT WE’RE LOOKING FOR YOU TO MAKE - Build, test, and deploy email campaigns in HubSpot, including promotional sends, ad hoc emails, nurture programs, and automated lifecycle workflows. - Own list management and segmentation, including uploading, processing, and routing contact lists, ensuring our database is accurate, well-organized, and set up to support targeted, personalized outreach across channels. - Support event and webinar campaigns end-to-end, from invitation and registration flows to reminder emails, day-of communications, and post-event follow-up. - Develop and maintain automated w

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