EmailMarketingManager

The Role We are looking for a qualified self-starter to join our company as an Email Marketing Manager. This individual will develop, manage, and optimize lifecycle, transactional and promotional email campaigns, as well as push notifications and SMS. They will be a part of a dynamic and fast-paced team that aims to enrich and foster the relationship with the GTI customer by delivering great experiences through multiple channels at key moments in the customer lifecycle. The position will report to the Director of Shopper Loyalty & Insights and will work closely with the Marketing, Design, Content, Product, Engineering and BI teams. Responsibilities Act as Product Owner for customer communication tools (i. e. - Hubspot, Salesforce Email Studio, Spring Big, etc) & the email/text message creation process Work closely with Marketing & Brand Teams to align on a cohesive communication strategy, roadmap, and goals and to identify and target customers for relevant and profitable promotional activity Build dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (i. e. ensuring each audience receives unique content). Develop email, push and SMS marketing strategies in promotional, transactional and targeted trigger campaigns across the customer lifecycle. Coordinate with designers to create compelling communications and provide direction to internal/external copywriters and graphic designers for creative assets. Work closely with the BI team to develop new strategies for targeting customers at an individual level based on customer data and develop processes for data integration and automation. Identify opportunities to enhance our customer and patient profiles to accommodate new data capture moments, as well as trigger new workflows Create and manage A/B testing across of all aspects of the email strategy to enhance productivity, deliverability, and customer engagement. Work closely with the Engineering team to continuously improve back-end automa