Kapitus

Financial Services

Email&MarketingDataSpecialist

$115–155k ~AI est. Chicago, Illinois, United States; Tel Aviv, Israel; United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Email & Marketing Data Specialist at Kapitus. Skills: Marketing data management, Email automation, CRM integration, Salesforce, HubSpot. Manage Salesforce–HubSpot Data Sync. Own bidirectional data sync”

Industry & Context.

Financial Services
Problems you'll solve

Troubleshoot integration issues; Root cause analysis

What They're Looking For.

Must Have

5–8 years marketing data management, 5–8 years email automation, 5–8 years CRM integration, Proficiency in HubSpot, Proficiency in Salesforce, Deep working knowledge of HubSpot, Deep working knowledge of Salesforce, Experience with Google Analytics, Understanding of CRM data architecture, Proven experience building complex automation workflows, Proven experience building drip campaigns, Deep knowledge of API integrations, Deep knowledge of data mapping, Deep knowledge of troubleshooting sync issues, Experience with behavioral segmentation, Experience with lifecycle-stage management, Data hygiene instincts, Analytical mindset, Ability to dig into logs, Ability to dig into audit trails, Ability to dig into data discrepancies, Excellent attention to detail, Process-driven approach, Ability to translate technical data concepts

Nice to Have

Experience in financial services industry, Experience in B2B marketing environments

What You'll Do.

Manage Salesforce–HubSpot Data Sync

Own bidirectional data sync

Build Automated Workflows

Create automated workflows

Implement automated workflows

Leverage Salesforce opportunity stages

Trigger personalized content

Architect Multi-Step Automations

Design automation workflows

Maintain automation workflows

Optimize automation workflows

Enforce Data Integrity

Develop data validation rules

Enforce data validation rules

Develop field-mapping schemas

Enforce field-mapping schemas

Troubleshoot Integration Issues

Monitor API sync errors

Analyze API sync errors

Troubleshoot API sync errors

Monitor integration logs

Analyze integration logs

Troubleshoot integration logs

Monitor workflow audit histories

Analyze workflow audit histories

Troubleshoot workflow audit histories

Build Advanced Segmentation

Create precision-targeted segments

Manage Data Lifecycle

Own enrichment processes

Own deduplication processes

Own archival processes

Own sunset automation processes

Build Content Pathways

Design conditional branching

Design content pathways

Maintain Workflow Version Control

Implement workflow version control

Full Job Description

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information. Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process. Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email [email protected] The Email & Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and HubSpot's email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean at scale. The ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys. What you will do: Manage Salesforce–HubSpot Data Sync Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times. Build Automated Workflows & Drip Campaigns Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status. Architect Multi-Step Automations Design, maintain, and optimize multi-step

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