Virtual Staff 365
Retail
EmailMarketing&CRMCoordinator
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optimal for Mid candidates.
“Email Marketing & CRM Coordinator at Virtual Staff 365. Skills: Email Marketing, CRM, Klaviyo, Campaign Management. Build, schedule, QA, and deploy EDM campaigns. Manage and optimise customer lifecycle journeys”
What You'll Achieve.
Drive customer retention; Increase customer lifetime value; Deliver high-performing, data-driven email and SMS campaigns
Industry & Context.
analytical skills with the ability to interpret campaign performance data
Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection
What They're Looking For.
Must Have
Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles, Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform, Exceptional English copywriting and verbal communication skills for customer-facing marketing communications, Basic email design capability and a understanding of responsive email UX best practices, analytical skills with the ability to interpret campaign performance data and build reports, Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment, Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection
Nice to Have
Experience within eCommerce, retail, or consumer B2C or B2B brands, Experience managing digital marketing campaigns end-to-end, Proficiency using Shopify or alternative eCommerce platforms, Familiarity with Google Analytics and broader CRM reporting tools, Experience or knowledge in paid media marketing, trade marketing, or content marketing
What You'll Do.
and deploy EDM campaigns
Manage and optimise customer lifecycle journeys
Maintain CRM campaign calendars
Support SMS and retention marketing initiatives
Develop and maintain audience segmentation strategies
Monitor deliverability
Support landing page optimisation
Write compelling email copy
Design and build visually engaging emails
Analyse campaign performance
Prepare regular CRM reporting
How You'll Work.
Team & Collaboration
Collaborate with Marketing, Creative, eCommerce, and Data teams
Communication Scope
Exceptional English copywriting; Verbal communication skills
Full Job Description
Our client is one of Australia’s largest gifting, homewares, and kitchenware distributors, dedicated to bringing joy and meaning to people's lives through their products. They are now seeking to hire an **Email Marketing & CRM Coordinator** to drive customer retention and lifetime value through targeted digital communication. This role exists to manage and optimise customer lifecycle journeys while delivering high-performing, data-driven email and SMS campaigns. ### Job Responsibilities ### Campaign Execution & Management * Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo * Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns * Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately * Support SMS and retention marketing initiatives where required ### Strategy & Optimization * Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history * Conduct A/B testing across subject lines, creative, content, timing, and segmentation * Monitor deliverability, list hygiene, suppression logic, and email marketing best practices * Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives ### Content & Collaboration * Write compelling email copy aligned with the brand tone of voice and campaign objectives * Design and build visually engaging emails using Klaviyo templates and UX best practices * Brief internal or external creative teams regarding campaign assets and promotional requirements * Collaborate with Marketing, Creative, eCommerce, and Data teams * Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity ### Analytics & Reporting * Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution
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