2U
education
Email&LifecyleAnalyticsLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Email & Lifecyle Analytics Lead at 2U. Skills: marketing analytics, email and lifecycle performance data, Tableau, SQL, Salesforce Marketing Cloud, Snowflake. guide the team toward scalable and accurate data usage. evaluate A tests, nurture sequencing changes, and data-driven experiments”
What You'll Achieve.
Quantify the impact of content, cadence, and channel changes on engagement and conversions
Industry & Context.
proactive insight generation; diagnose trends
What They're Looking For.
Must Have
3–5+ years of experience in marketing analytics with a focus on email and lifecycle performance data, Deep expertise in Tableau, including the ability to design executive level dashboards from scratch, SQL experience, with the ability to write queries, validate data structures, and generate custom data sets, Demonstrated knowledge of the email and learner lifecycle — lead nurture, applicant nurture, enrollment, deadline strategies, and conversion funnels, Highly organized, detail oriented, and comfortable managing multiple priorities simultaneously
Nice to Have
Experience with Salesforce Marketing Cloud, especially Marketing Intelligence (Datorama) and DE architecture, Familiarity with CRM data models (Salesforce strongly preferred), Understanding of deliverability, segmentation logic, and multi-channel attribution models, Experience working in education, enrollment management, or high-volume lifecycle marketing environments, Experience supporting or advising teams using SFMC Journey Builder and dynamic content frameworks
What You'll Do.
guide the team toward scalable and accurate data usage
nurture sequencing changes
and data-driven experiments
Quantify the impact of content
and channel changes on engagement and conversions
Build standardized frameworks for measurement
and performance tracking
Train the Email and Lifecycle teams to interpret data
and use dashboards effectively
Build partnerships with Admissions
Represent the lifecycle analytics function in cross-functional strategic initiatives and data planning conversations
Strengthen the organization’s analytics maturity by championing best practices and operational rigor
How You'll Work.
Team & Collaboration
Partner with Email Marketing Managers and Specialists; Train the Email and Lifecycle teams; Build partnerships with Admissions, Marketing Strategy, Martech, CRM, and Product; Represent the lifecycle analytics function in cross-functional strategic initiatives and data planning conversations
Communication Scope
storytelling skills; ability to frame insights into clear strategic recommendations
Process & Methodology
comfortable managing multiple priorities simultaneously
Full Job Description
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: The Email guide the team toward scalable and accurate data usage. Testing, Optimization & Performance Deep-Dives Partner with Email Marketing Managers and Specialists to evaluate A/B tests, nurture sequencing changes, and data-driven experiments. Quantify the impact of content, cadence, and channel changes on engagement and conversions. Build standardized frameworks for measurement, test records, and performance tracking. Cross-Functional Collaboration & Enablement Train the Email and Lifecycle teams to interpret data, diagnose trends, and use dashboards effectively. Build strong partnerships with Admissions, Marketing Strategy, Martech, CRM, and Product. Represent the lifecycle analytics function in cross-functional strategic initiatives and data planning conversations. Strengthen the organization’s analytics maturity by championing best practices and operational rigor. Things That Should Be In Your Background: 3–5+ years of experience in marketing analytics with a strong focus on email and lifecycle performance data. Deep expertise in Tableau, including the ability to design executive level dashboards from scratch. Strong SQL experience, with the ability to write queries, validate data structures, and generate custom data sets. Experience with Salesforce Marketing Cloud, especially Marketing Intelligence (Datorama) and DE architecture. Demonstrated knowledge of the email and learner lifecycle — lead nurture, applicant nurture, enrollment, deadline strategies, and
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