Zappos.com LLC

Marketing PR, Marketing, subsidiaries

Email&AppMarketingAssociate

$66–114k New York, New York, United States FULL TIME
The Brief

“Email & App Marketing Associate at Zappos.com LLC. Skills: Email marketing, App marketing, Salesforce Marketing Cloud, Customer journeys. Code email communications. Build email communications”

Industry & Context.

Marketing PR, Marketing, subsidiaries
Problems you'll solve

Troubleshoot issues

What They're Looking For.

Must Have

2+ years marketing experience, 1+ years Salesforce Marketing Cloud, 1+ years coding email campaigns, Write SQL queries, Use HTML/CSS for email, Use Excel for data analysis, Manage multiple projects

Nice to Have

Retail/ecommerce brand experience, CRM/lifecycle marketing experience, Salesforce Marketing Cloud tools proficiency, Support customer journeys, Familiarity with merchandising calendars, Interest in customer behavior, Balance technical execution, Partner with Creative teams, Partner with Merchandising teams, Partner with Marketing teams, Partner with Product teams, Partner with Ecommerce teams, Curiosity about retail trends, Experience in fast-paced retail

What You'll Do.

Code email communications

Build email communications

Test email communications

QA email communications

Launch email communications

Code push notifications

Build push notifications

Test push notifications

QA push notifications

Launch push notifications

Set up dynamic content

Deploy dynamic content

Set up audience segmentation

Test audience segmentation

Deploy audience segmentation

Set up personalized experiences

Test personalized experiences

Deploy personalized experiences

Monitor active campaigns

Troubleshoot campaign issues

Ensure successful delivery

Maintain email templates

Optimize email templates

Support campaign calendar management

Ensure timely execution

Communicate performance insights

Communicate recommendations

Identify opportunities for journeys

Identify opportunities for personalization

Identify opportunities for enhancements

Ensure communications reflect launches

Ensure communications reflect events

Ensure communications reflect priorities

Ensure communications reflect objectives

Implement lifecycle marketing campaigns

Maintain lifecycle marketing campaigns

Implement automated customer journeys

Maintain automated customer journeys

Support onboarding initiatives

Support retention initiatives

Support reactivation initiatives

Support loyalty initiatives

Support promotional marketing

Assist in audience development

Assist in customer segmentation

Assist in personalization efforts

Analyze campaign data

Analyze customer behavior data

Identify opportunities to improve engagement

Identify opportunities to improve conversion

Contribute ideas for relevance

Contribute ideas for experience

Contribute ideas for value

Develop expertise in Salesforce Marketing Cloud

Support audience segmentation

Support campaign targeting

Support automation needs

Manage email database operations

Ensure accurate data synchronization

Support campaign execution

Support implementation of programs

Support optimization of programs

Support implementation of journeys

Support optimization of journeys

How You'll Work.

Team & Collaboration

Lifecycle Marketing partners; Creative partners; Merchandising partners; Product partners; Analytics partners; Data Engineering teams; Product teams; Technology teams

Free ATS check

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