Hypebeast

Fashion and culture

Editor

Shanghai, China FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Editor at Hypebeast. Skills: Editorial, Social media, Content strategy, Fashion culture. Produce daily content for website and social media. Follow and contribute to content calendar”

What You'll Achieve.

Drive business goals; audience growth; engagement; acquisition; reach; expand our audience reach

Industry & Context.

Fashion and culture
Problems you'll solve

Ability to analyze trends

Eligibility Requirements

Ability and willingness to travel when required, Eligible to work in China

What They're Looking For.

Must Have

2 to 3 years of editorial and storytelling experience, Basic experience in Photoshop or other creative, Bachelor’s degree in communications, marketing, design or other equivalent professional experiences, Ability to work independently, Good command of English

Nice to Have

Passion for social media content creation, creative and out of the box thinking, collaborative person who loves to work in a team, flexibility to work nights and weekends, proficiency of other languages within the APAC region

What You'll Do.

Produce daily content for website and social media

Follow and contribute to content calendar

Identify emerging subcultures and new communities

Analyze trends and keep up with marketplace

Execute publishing strategies

Uphold editorial standards

Meet creative needs of brand partners

How You'll Work.

Team & Collaboration

Aligning with the global team; collaborative person who loves to work in a team

Communication Scope

Good command of English

Full Job Description

## Description Founded in 2005, Hypebeast is a leading platform for men’s contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion.  Hypebeast is looking for an Editor to join our rapidly developing team. We require a creative and data driven mind who understands the world of fashion/culture and understands both editorial and social media platforms. This role requires a detailed understanding of publishing tools, analytics tools and social marketing technology along with all native platforms (WeChat, Weibo, Red, Douyin and more), in order to drive business goals such as audience growth, engagement, acquisition and reach. An in-depth knowledge of brands, culture and fashion is a must, but also the ability to spot trends and report on them using words and short-form video. The Editor should have a firm understanding of HYPEBEAST aesthetics and brand power as a media and a terrific sense of editorial content in a wider youth culture landscape. This position will be reporting to the Associate Managing-editor.  ## Responsibilities Produce daily content, both news and features, for the website and social media platforms while ensuring the direction is in line with the Hypebeast brand. Follow and contribute to a content calendar across editorial, social and video while aligning with the global team to generate a constant stream of content. Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth. Ability to analyze trends and keep up with the ever-evolving marketplace to come up with the latest creative practice. Execute publishing strategies while ensuri

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