Hadley Designs
ecommerce
EcommerceRevenueGrowthDirector
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“Ecommerce Revenue Growth Director at Hadley Designs. Skills: Ecommerce Growth, DTC scaling, Paid Media, Conversion Optimization, Customer Lifecycle Marketing. Own and scale direct-to-consumer (DTC) ecommerce channels. Manage Shopify and TikTok Shop platforms”
What You'll Achieve.
$20M total revenue by June 2027; Net profit margins of at least 15% on Shopify; Net profit margins of at least 5% on TikTok Shop; ROAS of 2.0+ on Shopify; ROAS of 3.5+ on TikTok Shop; New high-performing bundle funnels launched every month; Email/SMS contributing at least 25% of Shopify revenue
Industry & Context.
What They're Looking For.
Must Have
5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social, Proven track record growing brands beyond $20M in revenue, Deeply fluent in Meta and TikTok Ads and high velocity creative testing, Hands-on with Shopify, Klaviyo, and Postscript, Understand bundles, upsells, funnels, and LTV deeply, Ability to write, review, and optimize high-converting landing pages, Comfortable leading a remote team with clear cadences and accountability, Value integrity, move fast with intention, and follow through every time, Care about the mission: believe learning should be fun, engaging, and screen free, and want your work to make a real impact on families
What You'll Do.
Own and scale direct-to-consumer (DTC) ecommerce channels
Manage Shopify and TikTok Shop platforms
Drive growth through strategy
Grow ecommerce business to $20M+ in revenue within 18 months
Own the P&Ls for Shopify and TikTok Shop
Build a repeatable growth machine using bundles
and lifecycle marketing
Lead and develop a high-performing ecommerce team
Manage high-velocity creative testing across Meta and TikTok
Launch monthly funnel-based offers
Optimize sales metrics like CVR
Ensure top-performing product pages
Drive email and SMS revenue to 25% of Shopify sales
Optimize lifecycle flows and customer retention strategies
How You'll Work.
Team & Collaboration
Lead and develop a high-performing ecommerce team; Comfortable leading a remote team with clear cadences and accountability; Work closely with leadership, including the CEO
Full Job Description
### 🚨 Urgent Hiring — Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged. **About Us** Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning, while also empowering parents with the confidence that they are making the right educational choices for their children. **The Role** We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months. **Core Responsibilities** * **Ecommerce Growth** : Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue. * **Growth Engine** : Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing. * **Team Leadership** : Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results. * **Paid Media** : Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets. * **Conversion Optimization** : Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages. * **Customer Lifecycle** : Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer ret
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