Hadley Designs
ecommerce
EcommerceRevenueGrowthDirector
“Ecommerce Revenue Growth Director at Hadley Designs. Skills: Ecommerce Growth, DTC scaling, Paid Media, Conversion Optimization, Customer Lifecycle Marketing. Own and scale direct-to-consumer (DTC) ecommerce channels. Manage Shopify and TikTok Shop platforms”
What You'll Achieve.
$20M total revenue by June 2027; Net profit margins of at least 15% on Shopify; Net profit margins of at least 5% on TikTok Shop; ROAS of 2.0+ on Shopify; ROAS of 3.5+ on TikTok Shop; New high-performing bundle funnels launched every month; Email/SMS contributing at least 25% of Shopify revenue
Industry & Context.
What They're Looking For.
Must Have
5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social, Proven track record growing brands beyond $20M in revenue, Deeply fluent in Meta and TikTok Ads and high velocity creative testing, Hands-on with Shopify, Klaviyo, and Postscript, Understand bundles, upsells, funnels, and LTV deeply, Ability to write, review, and optimize high-converting landing pages, Comfortable leading a remote team with clear cadences and accountability, Value integrity, move fast with intention, and follow through every time, Care about the mission: believe learning should be fun, engaging, and screen free, and want your work to make a real impact on families
What You'll Do.
Own and scale direct-to-consumer (DTC) ecommerce channels
Manage Shopify and TikTok Shop platforms
Drive growth through strategy
Grow ecommerce business to $20M+ in revenue within 18 months
Own the P&Ls for Shopify and TikTok Shop
Build a repeatable growth machine using bundles
and lifecycle marketing
Lead and develop a high-performing ecommerce team
Manage high-velocity creative testing across Meta and TikTok
Launch monthly funnel-based offers
Optimize sales metrics like CVR
Ensure top-performing product pages
Drive email and SMS revenue to 25% of Shopify sales
Optimize lifecycle flows and customer retention strategies
How You'll Work.
Team & Collaboration
Lead and develop a high-performing ecommerce team; Comfortable leading a remote team with clear cadences and accountability; Work closely with leadership, including the CEO
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