Pavago
Staffing and Recruiting
EcommerceGrowthManager
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“Ecommerce Growth Manager at Pavago. Skills: Ecommerce growth, Paid media, CRO, Retention marketing, Technical SEO. Manage Meta Ads accounts. Manage Google Ads accounts”
What You'll Achieve.
Increase ROAS; Reduce CPA; Improve conversion rates; Increase average order value; Increase customer retention; Increase repeat purchases; Improve email marketing performance; Improve organic visibility; Improve search performance; Improve business performance
Industry & Context.
Performance analysis; Data analysis; Identify opportunities; Solve performance problems; Troubleshoot tracking issues
What They're Looking For.
Must Have
3+ years ecommerce/DTC growth experience, Meta Ads management, Google Ads management, Full ecommerce funnel ownership, Shopify experience, Website conversion rate improvement, Ecommerce metrics understanding, Klaviyo hands-on experience, Technical SEO knowledge, GA4 experience, Shopify theme-level changes, Independent strategic recommendations
Nice to Have
Shopify Liquid, HTML, CSS, JavaScript editing, Ecommerce UX/web design sensibility, Behavioral analytics tools experience, Google Tag Manager experience, AI search optimization understanding, DTC ecommerce brands experience, Lifestyle/sports/fashion/consumer product brand background
What You'll Do.
Manage Meta Ads accounts
Manage Google Ads accounts
Build campaign structures
Develop audience strategies
Implement bidding models
Manage testing frameworks
Upload creative assets
Develop audience segments
Implement tracking systems
Audit tracking systems
Troubleshoot tracking systems
Implement improvements
Manage budget allocation
Manage scaling decisions
Optimize Shopify storefront
Improve landing pages
Improve product pages
Improve collection pages
Improve checkout flows
Improve mobile experiences
Identify conversion bottlenecks
Implement theme-level improvements
Present recommendations
Improve conversion rates
Improve average order value
Improve customer experience
Analyze email marketing programs
Optimize email marketing programs
Manage customer segmentation
Manage lifecycle campaigns
Manage automated flows
Upload email creative assets
Configure email campaigns
Improve email engagement
Improve email deliverability
Improve email click-through rates
Improve email revenue attribution
Increase customer retention
Increase repeat purchases
Conduct technical SEO audits
Implement technical SEO improvements
Manage structured data
Optimize site architecture
Optimize internal linking
Optimize content structure
Monitor search performance
Identify organic visibility opportunities
Monitor performance across channels
Analyze customer acquisition metrics
Analyze conversion metrics
Analyze retention metrics
Deliver performance reports
Identify growth opportunities
Translate findings into action plans
How You'll Work.
Team & Collaboration
Work with developers; Collaborate with Directors; Present to leadership
Communication Scope
Written communication; Verbal communication; Present growth recommendations
Full Job Description
### Ecommerce Growth Manager **Position Type:** Full-Time, Remote **Working Hours:** AEST Business Hours ### About the Role We're hiring an Ecommerce Growth Manager to take ownership of the entire digital growth engine for a fast-growing ecommerce brand. This is not a creative role. The creative team already handles ad design, email creative, imagery, and copywriting. Your responsibility is to take those assets and make them perform. This role sits at the intersection of paid media, ecommerce strategy, conversion rate optimization, retention marketing, and technical SEO. You'll be responsible for improving how customers are acquired, converted, and retained across every digital touchpoint. We're looking for someone who thinks like a growth operator rather than a channel specialist. Someone who understands that performance marketing doesn't stop at generating traffic—it extends through the website experience, purchase journey, and customer retention strategy. You'll work directly with the Directors and play a critical role in driving revenue growth through data-driven decision-making and continuous optimization. ### What You'll Be Doing ### Paid Media Management * Own and manage Meta Ads and Google Ads accounts end-to-end. * Build campaign structures, audience strategies, budgets, bidding models, and testing frameworks. * Upload and manage creative assets provided by the internal creative team. * Develop audience segments including custom audiences, lookalikes, retargeting pools, and exclusions. * Implement, audit, and troubleshoot tracking systems including Pixels, Conversion APIs, and event tracking. * Conduct ongoing performance analysis and proactively implement improvements to increase ROAS and reduce CPA. * Manage budget allocation and scaling decisions across channels. ### Ecommerce & Conversion Rate Optimization * Own ongoing optimization of the Shopify storefront. * Improve landing pages, product pages, collections, checkout flows, and mobile experiences. *
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