Ecommerce&CROManager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.   Our client is a growing direct-to-consumer brand focused on building an elevated ecommerce experience and improving how customers discover, shop, and convert online. As the company continues scaling its digital presence, they are investing in conversion rate optimization, site merchandising, and performance-driven ecommerce strategies to improve customer experience and drive measurable growth. LOCATION Fully remote | 9 AM - 5 PM EST ROLE OVERVIEW The Ecommerce & CRO Manager will own the performance, optimization, and day-to-day management of the company’s direct-to-consumer website. Reporting to the Head of Growth, this role will focus heavily on conversion rate optimization, A/B testing, product launches, PDP optimization, and site merchandising. The ideal candidate is analytical, hands-on with Shopify, highly organized, and passionate about improving ecommerce performance through data-driven testing, customer insights, and strategic onsite experiences. KEY RESPONSIBILITIES ECOMMERCE PERFORMANCE & CRO - Own site performance and conversion rate optimization (CRO) strategy and execution. - Develop testing hypotheses, run A/B tests, and implement learnings using tools such as Optimizely, Convert, or similar platforms. - Identify opportunities to improve conversion, customer experience, and onsite engagement. - Analyze ecommerce performance data and provide insights to inform optimization priorities. PRODUCT PAGES & MERCHANDISING - Maintain and update product detail pages (PDPs) across the ecommerce site. - Manage new product launches and ensure accurate, optimized product presentation. - Own site merchandising strategy to ensure key products are strategically showcased. - Support ongoing improvements to onsite product discovery and sh