Company
pharmaceuticals
ECBrandManagerSocialMedia上海
“EC Brand Manager-Social Media-上海. Skills: Social Media Strategy & Execution, KOL/KOC collaboration, Compliance & Business Acumen, Performance & Accountability, Innovation & Adaptability. Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e. g. , Douyin, Rednote, Weibo, WeChat, and professional forums).. Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create co”
What You'll Achieve.
Ensure all content meets compliance standards.; Ensure zero compliance incidents.; Align social media efforts with business goals.
Industry & Context.
What They're Looking For.
Must Have
3+ years in social media operations, Proven track record in KOL/KOC management and content creation for medical/health topics, Familiarity with prescription drug business models (e.g., EC, internet HP, etc.), Deep understanding of social media ecosystems (China + global platforms), Business ability to balance educational goals with commercial objectives, Fluent in analytics tools and compliance workflows, Accountable, detail-oriented, and ethical with a commitment to compliance, Agile and proactive in a fast-paced, ambiguous environment
Nice to Have
preferably in healthcare/pharmaceuticals or highly regulated industries
What You'll Do.
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.
, Douyin, Rednote, Weibo, WeChat, and professional forums)., Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content., Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes., Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.
, short-video vs.
long-form content)., Navigate strict pharmaceutical advertising regulations (e.
, China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards., Strictly adhere to company regulations to ensure zero compliance incidents., Translate complex medical information into accessible, patient-friendly content without compromising accuracy., Monitor industry trends and competitor activities to identify opportunities and risks., Define KPIs (Reach, view, interaction, etc.
) and regularly analyze performance to refine strategies., Experiment with emerging formats (e.
, live Q&A with HCPs, interactive tools) to enhance user engagement., Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc. ) to align social media efforts with business goals.
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