Company
Pharmaceuticals
ECBrandManager-SocialMedia-上海
Neural analysis suggests this role is
optimal for Mid candidates.
“EC Brand Manager-Social Media-上海. Skills: Social Media Strategy & Execution, KOL/KOC collaboration, Compliance & Business Acumen, Performance & Accountability, Innovation & Adaptability. Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e. g. , Douyin, Rednote, Weibo, WeChat, and professional forums).. Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create co”
Industry & Context.
Identify opportunities and risks; Manage crises or misinformation swiftly; Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
What They're Looking For.
Must Have
3+ years in social media operations, Proven track record in KOL/KOC management and content creation for medical/health topics, Familiarity with prescription drug business models (e.g., EC, internet HP, etc.), Deep understanding of social media ecosystems (China + global platforms), Business ability to balance educational goals with commercial objectives, Fluent in analytics tools and compliance workflows, Accountable, detail-oriented, and ethical with a commitment to compliance, Agile and proactive in a fast-paced, ambiguous environment
Nice to Have
preferably in healthcare/pharmaceuticals or highly regulated industries
What You'll Do.
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.
, Douyin, Rednote, Weibo, WeChat, and professional forums)., Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content., Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes., Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.
, short-video vs.
long-form content)., Navigate strict pharmaceutical advertising regulations (e.
, China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards., Strictly adhere to company regulations to ensure zero compliance incidents., Translate complex medical information into accessible, patient-friendly content without compromising accuracy., Monitor industry trends and competitor activities to identify opportunities and risks., Define KPIs (Reach, view, interaction, etc.
) and regularly analyze performance to refine strategies., Manage crises or misinformation swiftly., Experiment with emerging formats (e.
, live Q&A with HCPs, interactive tools) to enhance user engagement., Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc. ) to align social media efforts with business goals.
Full Job Description
**核心职责 ** **Key Responsibilities** 1. 社交媒体策略与执行 1\. Social Media Strategy & Execution * 制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。 * 主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。 * 监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。 * 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。 * Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums). * Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content. * Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes. * Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content). 2. 合规与商业敏锐度 2\. Compliance & Business Acumen * 严格遵守医药广告法规（如中国《药品管理法》、临床指南），确保所有内容合规。严格遵守公司的相关规定，确保零合规事件。 * 将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。 * 监测行业趋势和竞品动态，识别机会与风险。 * Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents. * Translate complex medical information into accessible, patient-friendly content without compromising accuracy. * Monitor industry trends and competitor activities to identify opportunities and risks. 3. 绩效管理与责任感 3\. Performance & Accountability * 设定KPI（触达、浏览、互动等）并定期分析数据以优化策略。 * 跨团队协作（医学事务、合规法务、企业沟通、BU等），确保社交媒体目标与业务目标一致。 * 快速应对危机或错误信息。 * Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies. * Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals. * Manage crises or misinformation swiftly. 4. 创新与适应力 4\. Innovation
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