Pavago
E-Commerce
ECommercePPCSpecialist
“E-Commerce PPC Specialist at Pavago. Skills: Amazon PPC, Facebook Ads, Email Marketing, Performance Marketing. Develop, launch, and optimize Amazon PPC campaigns. Conduct keyword research, bid optimization”
What You'll Achieve.
Improve traffic, conversions, and profitability; Scale winning products; Improve ROAS through testing and execution; Increase ROAS and campaign profitability; Growth in Amazon sales volume and conversion rate; Improvement in CTR, CPC, and CPA performance; Growth in email engagement and revenue contribution; Marketplace visibility and listing performance improvements; Timely reporting and actionable optimization recommendations
Industry & Context.
Ability to interpret and act on performance data; Analyze metrics including ROAS, CTR, CPC, CPA; Use performance data to improve targeting, messaging
What They're Looking For.
Must Have
3+ years of hands-on experience managing Amazon PPC campaigns, knowledge of Amazon Seller Central and Amazon advertising tools, Experience running Facebook and Instagram advertising campaigns, Experience managing email marketing campaigns using Klaviyo, Mailchimp, or similar tools, analytical skills with the ability to interpret and act on performance data, Excellent written and verbal English communication skills, Ability to manage multiple campaigns and priorities in a remote environment, understanding of eCommerce performance marketing fundamentals
Nice to Have
Experience working with D2C or eCommerce brands, Familiarity with Google Ads, TikTok Ads, or additional paid media channels, copywriting skills for ad creatives and email campaigns, Understanding of CRO (Conversion Rate Optimization) and A testing, Experience scaling fast-growing consumer product brands, Familiarity with attribution and full-funnel marketing strategies
What You'll Do.
and optimize Amazon PPC campaigns
Conduct keyword research
Manage Sponsored Products
Monitor campaign performance daily
Reduce wasted ad spend
Support seasonal campaigns
Analyze competitor activity
Manage product listings
and marketplace performance
Optimize listings for visibility
Identify opportunities to improve listing quality
Build and optimize Facebook and Instagram ad campaigns
Create and manage email marketing campaigns
Develop coordinated cross-channel marketing campaigns
Support audience segmentation
Assist with creative testing
How You'll Work.
Team & Collaboration
Coordinate with the client team on promotions and product launches
Communication Scope
Excellent written and verbal English communication skills
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