Living in a Bubble
E-Commerce
E-commerceMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“E-commerce Marketing Manager at Living in a Bubble. Skills: Performance marketing, Brand strategy, Data analytics, Team management. Lead paid campaigns. Optimize paid campaigns”
What You'll Achieve.
Revenue Growth; Blended ROAS; MER; Brand Search Volume
Industry & Context.
Data interpretation; Rapid experimentation
What They're Looking For.
Must Have
4+ years Marketing Manager, DTC e-commerce experience, Hands-on Shopify experience, Experience managing a team, Direct experience marketing US, Scale Meta and Google campaigns, Strong analytical skills, Data interpretation skills, Comfortable with creative strategy, Funnel optimization, Rapid experimentation, Excellent communication skills, Project leadership skills
Nice to Have
AU experience is a bonus
What You'll Do.
Optimize paid campaigns
Scale acquisition funnels
Scale retargeting funnels
Manage full-funnel performance
Report on KPIs weekly
Define brand strategies
Execute brand strategies
Increase brand awareness
Increase community engagement
Increase brand search volume
Use GA4 to inform decisions
Use Shopify Analytics to inform decisions
Use attribution tools to inform decisions
Collaborate on messaging
Collaborate on UGC concepts
Collaborate on landing pages
Collaborate on storytelling
Improve conversion funnels
Elevate on-site experience
Manage marketing budgets
Allocate marketing budgets
Align campaigns with inventory
Align campaigns with launches
Align campaigns with priorities
How You'll Work.
Team & Collaboration
Marketing team; Content teams; Creative teams; CX team; Product team; Operations teams; Logistics teams
Communication Scope
Excellent communication
Process & Methodology
Project leadership
Full Job Description
**Living in a Bubble** is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in **Australia, the USA, Canada, and Germany** , we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design. We are looking for an **E-Commerce Marketing Manager** to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance **performance-driven execution** with **long-term brand building**. You will manage a **full-time marketing team of at least three specialists** across acquisition, creative, and retention. ### **Key Responsibilities** **Performance Marketing** * Lead and optimize paid campaigns across **Meta, Google, TikTok** , and other emerging platforms * Scale profitable acquisition and retargeting funnels (US & AU focus). * Manage full-funnel performance with weekly KPI reporting. **Brand & Growth Strategy** * Define and execute strategies that increase **brand awareness, community engagement, and brand search volume**. * Champion our brand voice within the vanlife and adventure community. **Data & Analytics** * Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. * Use **GA4, Shopify Analytics** , and attribution tools to inform decisions and forecast results. **Creative Direction** * Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. **Customer Journey Optimization** * Improve conversion funnels from acquisition to retention. * Partner with CX and product to elevate the on-site shopping experience. **Budget Ownership** * Manage and allocate marketing budgets for maximum efficiency and return. **Cross-Functional Collaboration** * Work closely with operations, logistics, and product teams to align campaigns with inventory
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