HireHawk
Apparel & Fashion
E-commerceDirector/SeniorE-commerceManager
Neural analysis suggests this role is
optimal for Senior candidates.
“E-commerce Director / Senior E-commerce Manager at HireHawk. Skills: E-commerce strategy, Shopify platform management, Conversion rate optimization, Merchandising, Analytics and reporting. Own the end-to-end Shopify experience, from backend operations to the storefront experience and on-site performance. Audit the current site, identify the highest-impact fixes, and turn them into a clear 30/60/90-day execution plan”
What You'll Achieve.
Improve conversion rate and revenue per visitor; Increase AOV and conversion; Support revenue goals; Define and track the KPIs that matter most for a profitable, scalable DTC channel
Industry & Context.
Analytics instincts: you know how to set up reporting, interpret behavior, and prioritize what moves the needle; Identify the highest-impact fixes
Canada-based is strongly preferred, Ability to overlap working hours with North American time
What They're Looking For.
Must Have
5+ years of e-commerce experience, with clear ownership of site performance and revenue outcomes, Shopify expertise (admin, catalog management, configurations, and third-party app/integration oversight), Proven ability to improve conversion through CRO, merchandising, and checkout/funnel optimization, analytics instincts: you know how to set up reporting, interpret behavior, and prioritize what moves the needle, Experience working cross-functionally with creative and technical partners (design, dev, copy, photo/content, media/CRM), Comfortable operating in lean, entrepreneurial environments where you lead and execute (especially in the early stages), Ability to overlap working hours with North American time
Nice to Have
Fashion/apparel, DTC, or consumer products experience, Experience rebuilding or modernizing an under-optimized Shopify store (especially mobile experience and conversion infrastructure), CRMail experience (strategy, segmentation, lifecycle flows) and/or experience scaling paid media after foundations are in place, Familiarity with AI tools that support creative workflows, photography enhancement, or digital merchandising
What You'll Do.
Own the end-to-end Shopify experience
from backend operations to the storefront experience and on-site performance
Audit the current site
identify the highest-impact fixes
and turn them into a clear 30/60/90-day execution plan
Improve conversion rate and revenue per visitor through CRO
and disciplined experimentation
Elevate on-site merchandising (collections
promotions) to increase AOV and conversion
Build reliable analytics and reporting that make performance clear (what’s working
Create and manage a promotional and merchandising calendar that supports revenue goals without eroding brand value
Improve catalog and inventory hygiene (product data
and operational accuracy)
Manage cross-functional execution with designers
photographers/content teams
and manage freelancers and agencies as needed — and build scalable processes as the function grows
Define and track the KPIs that matter most for a profitable
How You'll Work.
Team & Collaboration
Partner closely with the Founder; Manage cross-functional execution with designers, developers, copywriters, photographers/content teams, and other partners; Vet, hire, and manage freelancers and agencies as needed
Process & Methodology
Develop a clear 30/60/90-day execution plan, Manage cross-functional execution, Build scalable processes
Full Job Description
* **Location:** Remote / Virtual * **Job Type:** Full-Time * **Salary Range: **$6,000 - $8,000/month At **HireHawk** , we connect top global talent with high-performing U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one. This role is for a strategic, hands-on e-commerce leader who can take full ownership of our Shopify site and build the digital commerce function from the ground up. You’ll partner closely with the Founder, auditing what exists today, defining what “great” looks like, and executing the roadmap to get us there. The first phase is not about throwing money at ads, it’s about fixing fundamentals: site experience, analytics, merchandising, conversion, and operations. As the foundation strengthens, you’ll help us scale into paid media and CRM thoughtfully, and build the right team and partner bench over time. **Responsibilities:** * Own the end-to-end Shopify experience, from backend operations to the storefront experience and on-site performance * Audit the current site, identify the highest-impact fixes, and turn them into a clear 30/60/90-day execution plan * Improve conversion rate and revenue per visitor through CRO, funnel analysis, and disciplined experimentation * Elevate on-site merchandising (collections, product pages, navigation, search, promotions) to increase AOV and conversion * Build reliable analytics and reporting that make performance clear (what’s working, what’s not, and why) * Create and manage a promotional and merchandising calendar that supports revenue goals without eroding brand value * Improve catalog and inventory hygiene (product data, tags, collections, and operational accuracy) * Manage cross-functional execution with designers, developers, copywriters, photographers/content teams, and other partners * Ve
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