E-commerceDirector

## Accountabilities Lead the global e-commerce strategy, owning revenue growth, profitability objectives, and long-term digital business development initiatives. Develop and execute customer acquisition, retention, and loyalty programs designed to enhance customer lifetime value and strengthen brand engagement. Drive continuous improvements to the online customer experience through personalization, premium storytelling, merchandising optimization, and seamless omnichannel journeys. Oversee digital performance metrics including conversion rates, customer acquisition costs, average order value, and lifetime value, translating insights into actionable growth strategies. Manage CRM initiatives, including email and SMS marketing programs, customer segmentation, and post-purchase engagement campaigns. Coordinate and guide external agencies and contractors across paid media, content, influencer marketing, SEO, and other digital channels to maximize return on investment. Foster effective collaboration across internal teams and external partners, establishing clear performance expectations and ensuring timely, high-quality delivery. Ensure compliance with relevant industry regulations while adapting digital experiences to local market requirements, including language, payment preferences, and cultural considerations. Requirements Minimum 5 years of experience in a senior e-commerce leadership role, ideally within luxury, premium, or high-end consumer brands. Demonstrated success in driving online revenue growth and managing complex digital commerce operations at an international level. Strong expertise in performance analytics, conversion rate optimization (CRO), customer segmentation, and data-driven decision-making. Proven ability to manage and evaluate the performance of agencies, contractors, and external service providers through KPI-based frameworks. Solid understanding of CRM strategies, customer lifecycle management, retention programs, and digital marketing channels