Lago
Retail
DSPAmazonAdvertisingStrategist
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“DSP Amazon Advertising Strategist at Lago. Skills: Amazon DSP, campaign optimization, performance analysis, client reporting. Develops, launches, and manages Amazon DSP campaigns. Builds and refines audience segments”
What You'll Achieve.
maximize campaign performance; meet client KPIs; drive brand awareness and conversion; drive awareness, consideration, and conversion; Maintains or exceeds department-established performance standards and client retention benchmarks
Industry & Context.
makes proactive optimizations to bids, budgets, creatives, and targeting; generate actionable insights; identify new targeting opportunities and campaign strategies; resolve challenges efficiently
US-based reliable high-speed internet connection and appropriate home office setup required
What They're Looking For.
Must Have
Two to five (2–5) years of related experience in digital advertising or programmatic media buying, working knowledge of Amazon DSP platform including campaign setup, audience targeting, bid management, and performance reporting, Demonstrated understanding of full-funnel advertising principles and how DSP integrates with Sponsored Ads to drive awareness, consideration, and conversion, Proficiency in analyzing advertising metrics (ROAS, DPVR, ATCR, CPM, CTR) and translating data into strategic recommendations, Advanced communication skills, both verbal and written, with the ability to articulate campaign strategy and performance to internal teams and clients, Proficiency in Microsoft Excel, Google Sheets, organizational skills with the ability to manage multiple campaigns and client accounts simultaneously across different time zones, Comfortable working remotely and collaborating asynchronously with US-based reliable high-speed internet connection and appropriate home office setup required
Nice to Have
at least one (1) year of hands-on Amazon DSP experience, Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients, data visualization or reporting familiarity with Amazon Attribution and Amazon Marketing Cloud, Amazon Advertising certification (DSP or equivalent) preferred or willingness to obtain certification within 90 days of hire
What You'll Do.
and manages Amazon DSP campaigns
Builds and refines audience segments
Monitors campaign delivery
Analyzes DSP reporting data
Conducts audience and competitive research
Maintains organized campaign documentation
Discusses performance inconsistencies and proposed optimizations
Acts as a technical resource for colleagues
How You'll Work.
Team & Collaboration
Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers; Partners with creative teams; Establishes and maintains collaborative relationships with internal teams; Acts as a technical resource for colleagues
Communication Scope
Advanced communication skills, both verbal and written; ability to articulate campaign strategy and performance to internal teams and clients
Full Job Description
Job title: SPP Advertising Specialist Location: Remote Schedule: 9AM - 5PM PST (Pacific Standard Time) Salary: $9-$13/HR The DSP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP (Demand-Side Platform) on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories. ### Key Responsibilities * Through the use of company and department practices and procedures, develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts * Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies to maximize campaign performance * Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting to meet client KPIs * Analyzes DSP reporting data including impressions, reach, frequency, DPVR, ATCR, and ROAS to generate actionable insights and client-facing performance reports * Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers to align DSP campaigns with full-funnel advertising and listing strategies * Partners with creative teams to brief and review display ad creatives, ensuring brand consistency and optimization for click-through and conversion * Conducts audience and competitive research to identify new targeting opportunities and campaign strategies that differentiate client brands * Maintains organized campaign documentation, naming conventions, and reporting templates in accordance with department standards * Discusses performance inconsistencies and proposed optimizations with manager
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