Company
DRAccountExecutive,Syndication
Neural analysis suggests this role is
optimal for Mid candidates.
“DR Account Executive, Syndication. Skills: Revenue generation, Client acquisition, Deal closure. Generate linear revenue. Negotiate deals and rates”
What You'll Achieve.
Meet or exceed budgeted revenue goals
Industry & Context.
Problem solving
What They're Looking For.
Must Have
3+ years media sales
Nice to Have
Bachelor's degree, STBS experience, Wide Orbit experience, Salesforce experience
What You'll Do.
Generate linear revenue
Negotiate deals and rates
Address customer needs
Create sales strategies
Establish agency relationships
Manage client accounts
Identify/rectify problems
Communicate sales components
Pursue advertiser penetration
Pursue agency penetration
Highlight marketplace benefits
Position opportunities
Pre-sell opportunities
Research client business
Research client financials
Research client products
Research client markets
Research client competition
Stay abreast of technologies
Stay abreast of market trends
How You'll Work.
Team & Collaboration
Cross functionally across teams; Work with sales teams; Work with operations teams; Work with product teams; Work with marketing teams; Work with finance teams
Communication Scope
Written communication; Verbal communication
Full Job Description
The Account Executive is responsible for generating linear revenue for Nexstar’s syndicated programming blocks. Responsibilities include: * Negotiate quarterly/monthly/weekly deals and rates for advertisers based on inventory levels * Build strong relationships to maintain and grow existing customer base by addressing their evolving needs * Create sales strategies to help clients reach their target audience while being mindful of budget * Consistently meet or exceed budgeted revenue goals by delivering results and providing services that earn repeat business * Establish relationships with a number of different media agencies * Manage client accounts by proactively identifying/rectifying problems, obtaining rate quotes and negotiating deals amenable to all parties * Communicate all components of sales to key stakeholders * Pursue vertical and horizontal penetration of assigned advertisers and ad agencies to maximize exposure for Sales division’s clients and their online assets and events * Highlight the benefit of marketplace via positioning and pre-selling opportunities * Research business, financials, products/services and markets of clients and their competition. Stay abreast of emerging technologies and market trends * Work cross functionally across sales, operations, product, marketing, and finance teams About you: * 3+ years’ experience in media sales. * Bachelor’s degree preferred. * Experience working with STBS, Wide Orbit and/or Salesforce a plus. * Strong negotiation and presentation skills. * Ability to manage client expectations. * Solutions oriented customer service focus that emphasizes driving sales. * Excellent written and verbal communication skills. * Excellent interpersonal skills; team player. Salary range: up to $175,000 maximum depending on experience.
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