Dodge Construction Network
construction
Director,Website&SEO
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“Director, Website & SEO at Dodge Construction Network. Skills: Website Product Ownership, SEO Strategy & Execution, Conversion Rate Optimization (CRO), Website Analytics & Measurement. Lead the strategy, optimization, and operational management of Construction.com as a high-performing digital growth platform. Serve as the business owner and product manager for the website”
What You'll Achieve.
Improve user experience; Drive conversion performance; Increase organic visibility; Drive qualified organic traffic and pipeline growth; Improve website and landing page conversion performance; Continuously optimize conversion paths and user journeys using behavioral and analytical insights; Provide visibility into: Traffic and engagement trends, Organic search performance, Conversion rates and funnel progression, Landing page effectiveness, SEO impact and contribution; Deliver actionable insights and recommendations to stakeholders and executive leadership
Industry & Context.
Candidates located in the continental United States will be considered, Legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status, Background check is required after a conditional job offer is made
What They're Looking For.
Must Have
10+ years of experience in website management, SEO, digital growth, or related disciplines within B2B SaaS, technology, media, data platforms, or data-driven businesses, Experience serving as a website product owner or managing complex web ecosystems with multiple stakeholders, expertise across technical SEO, content SEO, programmatic SEO, and modern search optimization strategies, Hands-on experience with GA4, website analytics, and performance reporting, Experience partnering closely with Development and technical teams on infrastructure, integrations, and implementation projects, understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices, Comfortable balancing strategic planning with hands-on execution, Excellent prioritization, communication, and stakeholder management skills, Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture, perspective on how AI is reshaping search behavior and discovery, including experience or interest in AI Search Optimization / AEO strategies
Nice to Have
Experience within commercial construction, B2B marketplaces, media, or data platforms.
What You'll Do.
and operational management of Construction.com as a high-performing digital growth platform
Serve as the business owner and product manager for the website
Prioritize initiatives
improve user experience
drive conversion performance
and increase organic visibility
Own and shape the evolution of Construction.com as a critical growth platform for the business
Serve as the primary business owner and product manager for Construction.com
and related web experiences
Manage and prioritize the website roadmap based on business impact
and technical dependencies
Ensure the website delivers a scalable
high-performing experience across acquisition
and conversion journeys
Own the overall SEO strategy
and performance for Construction.com
Lead both programmatic and non-programmatic SEO initiatives designed to drive qualified organic traffic and pipeline growth
Manage and optimize SEO strategies including: Technical SEO improvements
Internal and external linking strategies
Site architecture and crawl optimization
“Money keyword” targeting and content optimization
Tear-down pages and competitive search experiences
Industry and solution-based landing pages
Partner closely with Product Marketing and Content Marketing to prioritize and launch new search-driven content initiatives
Stay current on search algorithm changes
and shifts in AI-driven search behavior
Help define and execute Dodge’s AI Search Optimization / Answer Engine Optimization (AEO) strategy to improve visibility across AI-powered search experiences
Partner with Performance Marketing team to improve website and landing page conversion performance
Identify opportunities to improve user experience
Develop and execute A testing and experimentation strategies across web and search landing pages
Continuously optimize conversion paths and user journeys using behavioral and analytical insights
Partner with Martech Analytics on website analytics strategy
including use of GA4 for website performance measurement and insights
Design dashboards and reporting frameworks that provide visibility into: Traffic and engagement trends
Organic search performance
Conversion rates and funnel progression
Landing page effectiveness
SEO impact and contribution
Partner with Martech Operations and RevOps teams to ensure clean attribution
and tracking across the website ecosystem
Deliver actionable insights and recommendations to stakeholders and executive leadership
How You'll Work.
Team & Collaboration
Partnering across Product Marketing, Brand, Content, Web Development, and Marketing Operations to prioritize initiatives; Work closely with Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation; Partner closely with Product Marketing and Content Marketing to prioritize and launch new search-driven content initiatives; Partner with Performance Marketing team to improve website and landing page conversion performance; Partner with Martech Analytics on website analytics strategy, implementation, governance, and reporting; Partner with Martech Operations and RevOps teams to ensure clean attribution, tagging, and tracking across the website ecosystem
Communication Scope
Excellent prioritization, communication, and stakeholder management skills
Process & Methodology
Manage and prioritize the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies, Translate business needs into user stories, functional requirements, and development tickets
Full Job Description
Dodge Construction Network (Dodge) is seeking a Director of Website & SEO to lead the strategy, optimization, and operational management of Construction.com as a high-performing digital growth platform! The Director, Website & SEO will serve as the business owner and product manager for the website, partnering across Product Marketing, Brand, Content, Web Development, and Marketing Operations to prioritize initiatives, improve user experience, drive conversion performance, and increase organic visibility. We are looking for someone who combines strong website product ownership, technical SEO expertise, analytics depth, and conversion optimization experience. This role requires someone who can think strategically while still being hands-on in execution. As the Director, Website & SEO, you have the opportunity to own and shape the evolution of Construction.com as a critical growth platform for the business. This is a high visibility role across Marketing, Web Development, and executive leadership teams driving direct impact across SEO, conversion optimization, analytics, and customer experience. This is an opportunity to help modernize Dodge’s search and website strategy as AI continues to reshape how buyers discover information online! This is a full-time position and reports directly to the VP, Performance Marketing. _**Preferred Location**_ This is a remote, home-office based role and candidates located in the continental United States will be considered. _**Travel Requirements**_ Expected travel is minimal for this role. _**Essential Functions**_ **Website Product Ownership & Cross-Functional Leadership ** * Serve as the primary business owner and product manager for Construction.com, TheBluebook.com, and related web experiences * Partner across Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize initiatives, in addition to contributing your own ideas to the backlog * Translate business needs into user
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