TKO Group Holdings, Inc.
sports and entertainment
Director,Strategy&Growth
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“Director, Strategy & Growth at TKO Group Holdings, Inc.. Skills: strategy, growth, sponsorship, brand strategy, commercial strategy, consulting. Build the strategic infrastructure brand partnerships needs to scale. Develop sector views (e. g., automotive, financial services, tech, luxury) that explain how brands in each category think about sport and where the opportunities sit”
What You'll Achieve.
make brand partnerships a sharper, more strategically equipped business; lead the consulting work that comes out of that capability
Industry & Context.
You think about the bigger picture. You can see patterns across a portfolio of deals, spot where things are underpriced, and explain why a brand should care and can benefit.; Comfortable with numbers. Sponsorship valuations, market sizing, ROI analysis. You can build the case, not just argue it.
May be required to attend (and travel to) locations, including other IMG buildings and meetings, Unsocial hours may be required, as dictated by the demands of the business schedule
What They're Looking For.
Must Have
8–12 years in sports sponsorship, brand strategy, or commercial strategy, Experience building sponsorship valuations, activation strategies, or commercial propositions for major sports properties or brands
Nice to Have
Ideally a mix of advisory or consulting experience and operating experience on either the agency, brand, or rights-holder side, Time at a sponsorship agency or in a brand sponsorship function, Understanding of media rights and how sponsorship and media strategies overlap, Experience with sponsorship measurement tools (e.g., Nielsen Sports, GumGum, Relo Metrics), Understanding of digital and social activation in sport, MBA preferred
What You'll Do.
Build the strategic infrastructure brand partnerships needs to scale
Develop sector views (e. g.
luxury) that explain how brands in each category think about sport and where the opportunities sit
Lead consulting mandates in sponsorship strategy
commercial model design
and brand portfolio strategy
Win new consulting work in this space
Work alongside the brand partnerships team on the most complex commercial questions
Work with the data and insights team to build proper evidence around fan engagement
Develop IMG's understanding of media and creative agencies and how they make decisions
Contribute to broader Strategy & Growth projects when brand or sponsorship expertise is useful
How You'll Work.
Team & Collaboration
Work alongside the brand partnerships team on the most complex commercial questions; Work with the data and insights team; Naturally collaborative. This role only works if you build good relationships with people across IMG. You're part of Strategy & Growth but your impact shows up in other teams.
Communication Scope
Good communicator. You can write a pitch that lands, build a clean deck, and present confidently to a senior audience.
Process & Methodology
Take engagements from scoping through to delivery, Lead proposals, Can juggle. You'll be supporting live consulting work, building longer-term frameworks, and picking up ad hoc projects at the same time.
Full Job Description
_**Who We Are:**_ TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. IMG's brand partnerships business works across a variety of sports including tennis, golf, football and basketball, connecting brands with some of the most valuable properties in global sport. As this part of the business continues to scale, we’re building stronger strategic infrastructure underneath it. The Director, Strategy & Growth will sit within the Strategy & Growth team and focus on developing the frameworks, sector views, market intelligence, and intellectual capital that brand partnerships needs to keep scaling. The same infrastructure feeds into consulting mandates we run for external clients (brands & rights holders) on sponsorship strategy, commercial model design, and brand portfolio strategy. What we build for internal use becomes the basis for advisory work, and what we learn from advisory engagements sharpens what we offer the team. This is a strategic role, not a sales role. Your job is to make brand partnerships a sharper, more strategically equipped business, and to lead the consulting work that comes out of that capability. **Key Responsibilities and Accountabilities** * Build the strategic infrastructure brand partnerships needs to scale. Sponsorship valuation methodologies, sector frameworks, market intelligence, repeatable approaches the team can use across pitches, renewal
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