UiPath
Marketing
Director,StrategicPartnerMarketing
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“Director, Strategic Partner Marketing at UiPath. Skills: Partner marketing strategy, Ecosystem growth, Customer success. Define partner marketing strategy. Define partner narrative”
What You'll Achieve.
Partner web page engagement; Podcast downloads; Social reach; GSI executive participation; Alliance executive participation; Partner satisfaction; Co-sell pipeline growth; Services-to-license multiplier; GSI joint-pursuit volume; Partner-influenced revenue
Industry & Context.
What They're Looking For.
Must Have
8–10+ years in partner marketing, Enterprise software experience, Direct GSI experience, Technology alliance experience
Nice to Have
AI / automation experience, Existing GSI relationships, Existing hyperscaler relationships
What You'll Do.
Define partner marketing strategy
Define partner narrative
Amplify partner stories
Lead integrated partner programs
Drive pipeline contribution
Drive ecosystem growth
Scale AI content engine
Produce multi-channel content
Produce partner communications
Produce seller enablement
Produce executive visibility
Drive strategic partner engagement
Build executive relationships
Align partner marketing
Lead flagship partner events
Lead ecosystem activation
Own partner awards program
Manage recognition program
Build AI-augmented team
Build AI-augmented operating model
Establish measurement
Establish ROI reporting
Establish scalable processes
How You'll Work.
Team & Collaboration
Cross-functional orchestration; Sales collaboration; Demand gen collaboration; Product collaboration; Product marketing collaboration; Regional execution collaboration; Partner collaboration; Internal stakeholder collaboration
Communication Scope
Executive communication
Full Job Description
LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? Your mission UiPath’s strategic partner ecosystem is critical to helping our customers achieve transformational outcomes with business orchestration and automation at enterprise scale. We’re looking for a seasoned partner marketing leader to define and execute the global partner marketing strategy for our GSIs and technology alliances—driving joint programs and customer success, ecosystem growth, and market leadership in close collaboration with regional partner marketing teams and stakeholders across the business. The ideal candidate is an exceptional storyteller, relationship builder, and full-funnel marketer who can translate partner innovation into compelling customer value, while leveraging AI and automation to scale impact and operational excellence. What you’ll do at UiPath - Define the partner marketing strategy and narrative that positions UiPath and its ecosystem at the forefront of business orchestration and automation, creating a unified story across GSIs and tech alliances. - Turn customer success into market momentum by identifying, developing, and amplifying partner-driven customer stories that influence buyers, enable sales, and showcase measurable business outcomes. - Lead integrated partner marketing programs across campaigns, thought leadership, events, sponsorships, awards, and co-marketing initiatives – driving awareness, engagement, pipeline contribution, and ecosystem growth. - Scale an AI-powered content and communications engine that produces multi-channel content, partner
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