Director,StateRegulatoryAffairs

## Description The Task At Hand: This job has two functions:  Shape the rules and help proactively understand the rules.  Hemp beverage policy is being written state by state, and the brands with the best advocates in the room will define what’s possible. This is a high-impact, externally facing role reporting to the CEO, working closely with the Board, and industry partners to advance advocacy efforts and unlock scalable growth. If you thrive in ambiguity, enjoy shaping emerging policy state by state, and have a track record of winning advocacy battles in hemp, cannabis, or alcohol, then this role is for you ## Who You Are Pragmatic and confident navigating complex, evolving state regulatory frameworks Comfortable operating in ambiguity and energized by shaping hemp beverage policy in real time Founder mindset - you move fast, think independently, and don't wait for a playbook to exist Skilled at translating regulatory requirements into clear, actionable business guidance Strong relationship builder with state regulators, legislators, and industry partners Collaborative across compliance and business teams in a high-growth, fast-paced environment ## What You'll Do Lead Government Affairs & Advocacy: Shape policy outcomes: Proactively influence state and federal hemp beverage regulations before they're finalized - focusing on packaging standards, DTC frameworks, and market access Drive advocacy campaigns: Represent Willie's in state-level advocacy, industry coalitions, trade associations, and regulatory working groups Build strategic relationships: Cultivate relationships with state regulators, policymakers, legislative staff, and key stakeholders Develop policy positions: Create regulatory comments, white papers, testimony, and advocacy materials that influence outcomes in priority markets Monitor and analyze: Track legislative and regulatory developments across priority states and advice leadership on strategic response - anticipating shifts, not just reporting th