Orchestra
strategic communications and marketing
Director,SearchStrategy
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“Director, Search Strategy at Orchestra. Skills: Search Strategy, AI-Enhanced Optimization, data synthesis, framework development. Build and formalize AEO Insights framework. Develop and refine AEO tool kit”
What You'll Achieve.
help clients build lasting influence; deliver cutting-edge search intelligence at scale; clients not only appear in traditional search but are also surfaced, summarized, and recommended by emerging AI-driven engines and multimodal interfaces; advance Orchestra’s search intelligence capabilities; lead the industry in AI-powered search strategy; scale across Orchestra’s ecosystem; evolve with emerging AI search behaviors; elevate brand strategy; inform content ecosystems; guide decision-making; embed AEO insights into brand positioning, messaging architectures, editorial planning and cross-channel activation; Ensure insights from Product-led tools and models are fully leveraged in strategic planning; connect discoverability metrics to meaningful business outcomes and campaign performance; reflect evolving AI search behaviors; ensure clients’ digital ecosystems are optimized for both human users and AI retrieval models; strengthen Orchestra’s leadership in AI-powered search strategy
Industry & Context.
analytical and problem-solving skills
What They're Looking For.
Must Have
8–12 years of experience in SEO/AEO, digital strategy, or content intelligence, Deep expertise in search algorithms, structured data and semantic optimization, understanding of audience intent and narrative strategy, Hands-on experience using AI and LLM tools (e.g., ChatGPT, Gemini, Claude, Perplexity) to inform strategy or workflows, Ability to synthesize large data sets into clear, visual and actionable insights, Experience productizing insights into scalable tools, frameworks, or platforms, Familiarity with search tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console) and emerging AI analytics platforms, analytical and problem-solving skills, with the ability to communicate complex ideas to non-technical audiences, Excellent written and verbal communication skills, Curiosity and vision for how search is evolving in an AI-powered ecosystem
What You'll Do.
Build and formalize AEO Insights framework
Develop and refine AEO tool kit
Transform data into compelling insights
Integrate search intelligence into strategies
Design measurement frameworks
Ensure technical readiness for AI-driven discovery
Support innovation in AI search intelligence
How You'll Work.
Team & Collaboration
Collaborate across Strategy, Insights, search and Product teams; Partner with Analytics, Search and Product teams; Collaborate with integrated strategy, creative, insights, product and channel teams; Collaborate with the broader Search team
Communication Scope
Excellent written and verbal communication skills; communicate complex ideas to non-technical audiences; Present insights to senior client stakeholders with clarity, confidence and strategic precision
Full Job Description
ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com. People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ABOUT THIS ROLE The Director of Search Strategy is a strategic leader responsible for building, scaling, and operationalizing Orchestra’s AEO (AI-Enhanced Optimization) intelligence offering. You will architect the frameworks, tools, methodologies, and insight engines that power our clients’ discoverability in an AI-driven search landscape. This role elevates beyond execution — it is about designing the system that enables Orchestra to deliver cutting-edge search intelligence at scale. You will develop a cohesive AEO insights discipline that blends data science, AI-driven search analytics, strategic storytelling, and audience understanding; ensuring our clients not only appear in
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