Target
Retail
Director,SearchEngineMarketing&AIDiscovery
“Director, Search Engine Marketing & AI Discovery at Target. Skills: Search Engine Marketing, AI Discovery, Media Portfolio Management, Team Leadership. Define and execute paid search and AI discovery strategy. Oversee multi-hundred-million-dollar media portfolio”
What You'll Achieve.
Maximize demand capture; Balance short-term performance with long-term advantage; Optimize investment allocation to drive trips, guests, revenue, and incrementality; Scale new opportunities in generative and assistant-led environments; Remain competitive as agents and assistants intermediate demand; Ensure brand is discoverable, prioritized, and performance-efficient; Deliver results at scale
Industry & Context.
What They're Looking For.
Must Have
10+ years in digital or performance marketing, 5+ years leading large-scale SEM or search programs within retail or high-volume B2C environments, Deep expertise in paid search, shopping, and auction-based media, Hands-on understanding of search algorithms, feed-based optimization, and bid management platforms, Proven track record of modernizing legacy marketing capabilities into scalable, future-facing systems, ownership of large budgets, forecasting, and performance measurement, Ability to distill complex, evolving topics into clear, actionable strategies for senior leadership
Nice to Have
Bachelor’s degree in Marketing, Business, or related field
What You'll Do.
Define and execute paid search and AI discovery strategy
Oversee multi-hundred-million-dollar media portfolio
Lead evolution to AI-optimized media systems
Shape participation in agent-mediated shopping journeys
Strengthen data signals and measurement frameworks
Drive high-velocity experimentation agenda
Ensure cohesive approach to paid search and AI discovery
Lead and develop high-performing team
How You'll Work.
Team & Collaboration
Partner cross-functionally to position Target at the forefront; Partner with Product, Engineering, Measurement, and Data Science; Act as a strategic connector across Marketing, Digital, Merchandising, and Roundel
Communication Scope
Distill complex topics into clear, actionable strategies
Applying for this Director, Search Engine Marketing & AI Discovery role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Target?
Real rants from real employees. Read before you apply.