Pine Portfolio Company

Technology

Director,RevenueMarketing&DemandGeneration

€100–150k ~AI est. Bulgaria FULL TIME Remote Friendly
The Brief

“Director, Revenue Marketing & Demand Generation at Pine Portfolio Company. Skills: Revenue marketing, Demand generation, Marketing automation, Content strategy. Own revenue marketing motion end to end. Develop demand generation strategy”

What You'll Achieve.

Generate qualified meetings; Generate pipeline; Improve conversion rates; Increase sales enablement; Improve outbound execution; Enhance CRM visibility; Improve campaign reporting; Better use of customer proof; Better use of partner relationships; Better ICP-specific messaging; Establish repeatable demand generation cadence; Scale demand generation; Effective use of AI; Effective use of automation; Effective use of workflows; Effective use of software tools; Create leverage on lean budget

Industry & Context.

Technology
Problems you'll solve

Root cause analysis; Debugging; Data-driven decision making; Troubleshooting

What They're Looking For.

Must Have

Hands-on fluency in modern AI and software tools, B2B ERP marketing experience, Enterprise software marketing experience, Complex B2B marketing experience, Commercial urgency, Writing ability, AI/software fluency, CRM/reporting discipline, Campaign execution, Comfort operating in a PE-backed environment

Nice to Have

ERP reseller experience, ERP implementation experience, Accounting/finance software experience, Workflow software experience, Vertical software experience, Implementation services experience, Marketing to finance buyers, Marketing to operations buyers, Marketing to owner buyers, Marketing to executive buyers, Partner-led demand generation experience, Channel-led demand generation experience, Experience with webinars, Experience with associations, Experience with referral partners, Experience with customer advocacy campaigns, Experience supporting outbound sales motions, Experience managing freelancers, Experience managing contractors, Experience managing specialized vendors, Experience building AI-enabled marketing workflows, Experience building repeatable campaign infrastructure

What You'll Do.

Own revenue marketing motion end to end

Develop demand generation strategy

Create qualified demand

Support outbound sales

Improve conversion rates

Provide sales team tools

Build practical campaigns

Create commercially useful content

Improve CRM discipline

Improve reporting discipline

Support sales execution

Influence qualified meetings

Influence pipeline generation

Build repeatable demand generation engine

Develop target account campaigns

Develop campaigns by buyer persona

Develop campaigns by business need

Develop campaigns by pain point

Develop campaigns for decision-makers

Test channels for revenue creation

Report on qualified meetings

Report on sales-accepted opportunities

Report on pipeline sourced

Report on pipeline influenced

Report on conversion rates

Build marketing operating system

Use AI for content production

Use AI for content repurposing

Automate campaign workflows

Implement CRM processes

Implement marketing automation processes

Implement lead capture workflows

Implement lead routing workflows

Implement lead nurture workflows

Implement lead follow-up workflows

Create template libraries

Create email templates

Create landing page templates

Create sales asset templates

Create campaign templates

Create reporting templates

Use AI for account research

Use AI for persona research

Use AI for market research

Use AI for competitor research

Build sales enablement systems

Create repeatable content processes

Build reporting dashboards

Ensure campaign visibility

Select marketing tools

Create LinkedIn content

Create email sequences

Create nurture campaigns

Support outbound messaging

Create customer proof

Create sales one-pagers

Create webinar content

How You'll Work.

Team & Collaboration

Work with Director of Sales; Work with sales team; Work with partner stakeholders; Work with external vendors; Work with freelancers

Communication Scope

Executive presentations; Technical documentation; Client meetings; Board-level reporting; Investor communications

Process & Methodology

Roadmap planning, Prioritization

Free ATS check

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