Pine Portfolio Company
Technology
Director,RevenueMarketing&DemandGeneration
“Director, Revenue Marketing & Demand Generation at Pine Portfolio Company. Skills: Revenue marketing, Demand generation, Marketing automation, Content strategy. Own revenue marketing motion end to end. Develop demand generation strategy”
What You'll Achieve.
Generate qualified meetings; Generate pipeline; Improve conversion rates; Increase sales enablement; Improve outbound execution; Enhance CRM visibility; Improve campaign reporting; Better use of customer proof; Better use of partner relationships; Better ICP-specific messaging; Establish repeatable demand generation cadence; Scale demand generation; Effective use of AI; Effective use of automation; Effective use of workflows; Effective use of software tools; Create leverage on lean budget
Industry & Context.
Root cause analysis; Debugging; Data-driven decision making; Troubleshooting
What They're Looking For.
Must Have
Hands-on fluency in modern AI and software tools, B2B ERP marketing experience, Enterprise software marketing experience, Complex B2B marketing experience, Commercial urgency, Writing ability, AI/software fluency, CRM/reporting discipline, Campaign execution, Comfort operating in a PE-backed environment
Nice to Have
ERP reseller experience, ERP implementation experience, Accounting/finance software experience, Workflow software experience, Vertical software experience, Implementation services experience, Marketing to finance buyers, Marketing to operations buyers, Marketing to owner buyers, Marketing to executive buyers, Partner-led demand generation experience, Channel-led demand generation experience, Experience with webinars, Experience with associations, Experience with referral partners, Experience with customer advocacy campaigns, Experience supporting outbound sales motions, Experience managing freelancers, Experience managing contractors, Experience managing specialized vendors, Experience building AI-enabled marketing workflows, Experience building repeatable campaign infrastructure
What You'll Do.
Own revenue marketing motion end to end
Develop demand generation strategy
Create qualified demand
Support outbound sales
Improve conversion rates
Provide sales team tools
Build practical campaigns
Create commercially useful content
Improve CRM discipline
Improve reporting discipline
Support sales execution
Influence qualified meetings
Influence pipeline generation
Build repeatable demand generation engine
Develop target account campaigns
Develop campaigns by buyer persona
Develop campaigns by business need
Develop campaigns by pain point
Develop campaigns for decision-makers
Test channels for revenue creation
Report on qualified meetings
Report on sales-accepted opportunities
Report on pipeline sourced
Report on pipeline influenced
Report on conversion rates
Build marketing operating system
Use AI for content production
Use AI for content repurposing
Automate campaign workflows
Implement CRM processes
Implement marketing automation processes
Implement lead capture workflows
Implement lead routing workflows
Implement lead nurture workflows
Implement lead follow-up workflows
Create template libraries
Create email templates
Create landing page templates
Create sales asset templates
Create campaign templates
Create reporting templates
Use AI for account research
Use AI for persona research
Use AI for market research
Use AI for competitor research
Build sales enablement systems
Create repeatable content processes
Build reporting dashboards
Ensure campaign visibility
Select marketing tools
Create LinkedIn content
Create email sequences
Create nurture campaigns
Support outbound messaging
Create customer proof
Create sales one-pagers
Create webinar content
How You'll Work.
Team & Collaboration
Work with Director of Sales; Work with sales team; Work with partner stakeholders; Work with external vendors; Work with freelancers
Communication Scope
Executive presentations; Technical documentation; Client meetings; Board-level reporting; Investor communications
Process & Methodology
Roadmap planning, Prioritization
Applying for this Director, Revenue Marketing & Demand Generation role?
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