Weedmaps
Ad Tech
Director,Revenue
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“Director, Revenue at Weedmaps. Skills: Revenue growth, Sales leadership, Revenue operations, Team development. Lead revenue growth. Oversee sales team”
What You'll Achieve.
Exceed revenue targets; Exceed sales quotas; Exceed pipeline goals; Achieve team performance objectives
Industry & Context.
Data-driven decision making; Evaluate performance; Identify trends; Drive action
What They're Looking For.
Must Have
Bachelor's degree or equivalent, 8+ years Ad Tech sales, 4+ years people management, Proven track record exceeding revenue targets
Nice to Have
Cannabis industry experience, Salesforce experience, Tableau experience, Digital advertising experience, Ad-serving platforms experience, Marketplace businesses experience, Multi-product Ad Tech experience, Leading teams through growth, Sales process redesign experience, Customer segmentation knowledge, Territory planning knowledge, Sales compensation knowledge, Revenue analytics knowledge, Customer lifecycle revenue strategy knowledge
What You'll Do.
Manage account expansion
Promote product adoption
Attain revenue targets
Partner cross-functionally
Align sales positioning
Gather market feedback
Develop customer strategy
Provide thought leadership
Improve platform offering
Focus on accountability
Focus on sales excellence
Focus on collaboration
Focus on continuous improvement
Provide hands-on coaching
Improve seller effectiveness
Coach objection handling
Coach account strategy
Coach deal progression
Coach executive communication
Set clear expectations
Provide performance feedback
Align team to priorities
Align team to development plans
Build performance-driven culture
Address performance gaps
Reinforce high standards
Meet business objectives
Champion professional development
Identify training needs
Support career progression
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Marketing; Partner with Client Success; Partner with Finance; Partner with Sales Enablement; Partner with Executive Leadership; Partner with Revenue Operations
Communication Scope
Presentation skills; Influencing skills; Executive communication
Full Job Description
Director, Revenue (Onsite - 5 days per week) Overview: The Director, Revenue will lead revenue growth for WM Business by overseeing a high-performing sales team responsible for new business, account expansion, product adoption, and revenue target attainment. This role requires strong ad tech or Ad Tech sales leadership, revenue operations expertise, and a proven ability to train use data to guide team priorities and improve outcomes. Partner cross-functionally with Product, Marketing, Client Success, Finance, Sales Enablement, and Executive Leadership to align sales positioning, market feedback, resource allocation, customer strategy, and revenue planning. Provide thought leadership on Ad Tech revenue models, revenue operations best practices, ad serving platforms, customer lifecycle management, competitive positioning, and opportunities to improve the overall WM Business platform offering. Lead, mentor, and develop a high-performing revenue team with a focus on accountability, sales excellence, coaching, collaboration, and continuous improvement. Provide hands-on coaching to improve seller effectiveness, including discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication. Set clear expectations, provide regular performance feedback, and ensure team members are aligned to company goals, revenue priorities, and individual development plans. Build and maintain a performance-driven culture that celebrates meaningful wins, addresses performance gaps quickly, and reinforces high standards of sales execution. Recruit, retain, and develop top sales talent while ensuring the team is effectively structured, motivated, and resourced to meet business objectives. Champion professional development by identifying training needs, creating growth plans, and supporting career progression across the team. What you've accomplished: Bachelor’s degree or equivalent combination of education and relevant experience. 8+ y
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