Weedmaps

Ad Tech

Director,Revenue

$225–325k ~AI est. Irvine, California, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Revenue at Weedmaps. Skills: Revenue growth, Sales leadership, Revenue operations, Team development. Lead revenue growth. Oversee sales team”

What You'll Achieve.

Exceed revenue targets; Exceed sales quotas; Exceed pipeline goals; Achieve team performance objectives

Industry & Context.

Ad Tech
Problems you'll solve

Data-driven decision making; Evaluate performance; Identify trends; Drive action

What They're Looking For.

Must Have

Bachelor's degree or equivalent, 8+ years Ad Tech sales, 4+ years people management, Proven track record exceeding revenue targets

Nice to Have

Cannabis industry experience, Salesforce experience, Tableau experience, Digital advertising experience, Ad-serving platforms experience, Marketplace businesses experience, Multi-product Ad Tech experience, Leading teams through growth, Sales process redesign experience, Customer segmentation knowledge, Territory planning knowledge, Sales compensation knowledge, Revenue analytics knowledge, Customer lifecycle revenue strategy knowledge

What You'll Do.

Manage account expansion

Promote product adoption

Attain revenue targets

Partner cross-functionally

Align sales positioning

Gather market feedback

Develop customer strategy

Provide thought leadership

Improve platform offering

Focus on accountability

Focus on sales excellence

Focus on collaboration

Focus on continuous improvement

Provide hands-on coaching

Improve seller effectiveness

Coach objection handling

Coach account strategy

Coach deal progression

Coach executive communication

Set clear expectations

Provide performance feedback

Align team to priorities

Align team to development plans

Build performance-driven culture

Address performance gaps

Reinforce high standards

Meet business objectives

Champion professional development

Identify training needs

Support career progression

How You'll Work.

Team & Collaboration

Partner with Product; Partner with Marketing; Partner with Client Success; Partner with Finance; Partner with Sales Enablement; Partner with Executive Leadership; Partner with Revenue Operations

Communication Scope

Presentation skills; Influencing skills; Executive communication

Full Job Description

Director, Revenue (Onsite - 5 days per week) Overview: The Director, Revenue will lead revenue growth for WM Business by overseeing a high-performing sales team responsible for new business, account expansion, product adoption, and revenue target attainment. This role requires strong ad tech or Ad Tech sales leadership, revenue operations expertise, and a proven ability to train use data to guide team priorities and improve outcomes. Partner cross-functionally with Product, Marketing, Client Success, Finance, Sales Enablement, and Executive Leadership to align sales positioning, market feedback, resource allocation, customer strategy, and revenue planning. Provide thought leadership on Ad Tech revenue models, revenue operations best practices, ad serving platforms, customer lifecycle management, competitive positioning, and opportunities to improve the overall WM Business platform offering. Lead, mentor, and develop a high-performing revenue team with a focus on accountability, sales excellence, coaching, collaboration, and continuous improvement. Provide hands-on coaching to improve seller effectiveness, including discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication. Set clear expectations, provide regular performance feedback, and ensure team members are aligned to company goals, revenue priorities, and individual development plans. Build and maintain a performance-driven culture that celebrates meaningful wins, addresses performance gaps quickly, and reinforces high standards of sales execution. Recruit, retain, and develop top sales talent while ensuring the team is effectively structured, motivated, and resourced to meet business objectives. Champion professional development by identifying training needs, creating growth plans, and supporting career progression across the team. What you've accomplished: Bachelor’s degree or equivalent combination of education and relevant experience. 8+ y

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