Poppy & Peonies
Fashion, Lifestyle
Director,Retention
“Director, Retention at Poppy & Peonies. Skills: Retention marketing, CRM strategy, Lifecycle marketing, Email and SMS marketing. Own and evolve retention marketing strategy. Build and optimize customer lifecycle journeys”
What You'll Achieve.
Increase customer lifetime value; Create thoughtful brand touchpoints; Increase repeat purchase rate; Increase long-term customer engagement; Improve engagement and conversion; Deepen customer connection and retention; Strengthen emotional affinity and long-term brand advocacy; Provide visibility into retention performance and customer trends; Identify opportunities for optimization and growth
Industry & Context.
analytical mindset with the ability to translate customer data into actionable insights
Occasional domestic and/or international travel for photoshoots, events, and team retreats
What They're Looking For.
Must Have
Proven experience leading retention, CRM, or lifecycle marketing within a direct-to-consumer, retail, fashion, or lifestyle brand, Deep expertise in email and SMS marketing strategy, automation, segmentation, and lifecycle management, Hands-on experience with platforms such as Klaviyo, Attentive, Postscript, or similar CRM tools, understanding of customer psychology and retention marketing best practices, Track record of improving retention, repeat purchase rate, and customer lifetime value, analytical mindset with the ability to translate customer data into actionable insights, Experience managing agencies, freelancers, or external partners, Highly organized and comfortable balancing strategy with execution in a fast-moving environment, A builder mentality with excitement for ownership, experimentation, and scaling thoughtfully, Clear communicator who collaborates effectively across creative, ecommerce, CX, and leadership teams, Genuine interest in fashion, lifestyle, and community-driven brands
What You'll Do.
Own and evolve retention marketing strategy
Build and optimize customer lifecycle journeys
Develop segmentation strategies
Lead campaign planning and CRM calendar execution
Partner with creative teams
Drive strategies to increase repeat purchase rate
Own performance and execution of email and SMS campaigns
Develop and optimize automated journeys
Continuously test subject lines
Monitor deliverability
subscriber engagement
Ensure campaigns are visually compelling
Lead strategy and optimization of loyalty and referral programs
Identify opportunities to surprise and delight customers
Partner closely with CX teams
Build initiatives that strengthen emotional affinity
Build dashboards and reporting frameworks
Analyze customer behavior and campaign performance
Champion a culture of experimentation
Collaborate with ecommerce
Represent the voice of the customer
Lead and mentor team members
customer-first culture
How You'll Work.
Team & Collaboration
Partner closely with creative, ecommerce, and CX teams; Collaborate closely with ecommerce, marketing, creative, CX, and operations teams; Represent the voice of the customer in leadership conversations and cross-functional planning; Collaborates effectively across creative, ecommerce, CX, and leadership teams
Communication Scope
Clear communicator
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