KRAFTON
Gaming
Director,Publishing&CreatorMarketing[DACH]
“Director, Publishing & Creator Marketing [DACH] at KRAFTON. Skills: Creator marketing, Publishing strategy, DACH market expertise. Lead planning, execution, and performance reporting for influencer and content creator campaigns. Contribute to local publishing strategy for DACH market”
What You'll Achieve.
Drive awareness, player acquisition, and community engagement; Shape local go-to-market strategies; Directly connect KRAFTON’s iconic portfolio with millions of German-speaking players
Industry & Context.
Translate performance data into actionable recommendations
Business level proficiency in German & English
What They're Looking For.
Must Have
Native German speaker with professional working proficiency in English, Bachelor’s degree in marketing, Communications, Business, or a related field, Significant experience in influencer and content creator marketing and game publishing, with a focus on the German-speaking market, Proven track record of leading creator campaigns for game titles across launch and always-on phases at a senior level, Demonstrated experience in game publishing functions, including go-to-market planning, local market strategy, and cross-functional coordination, Deep knowledge of the German gaming creator ecosystem, including key platforms, talent agencies, and audience behaviour, Experience managing creator relationships directly and through agency partners, analytical and reporting skills, with the ability to translate performance data into actionable recommendations, Ability to work with a high degree of autonomy, lead senior-level workstreams, and influence cross-functional stakeholders
Nice to Have
Master's degree is a plus, Prior experience in a director-level DACH-focused role at a game publisher, developer, or gaming agency, Existing network of gaming creators, talent representatives, and publishing contacts in the German market, Experience owning the local publishing strategy end-to-end, beyond campaign execution, Familiarity with the full game publishing lifecycle across pre-launch, launch, and post-launch phases, Knowledge of EU and German advertising disclosure requirements for creator content, Experience with market intelligence tools such as GameDiscoverCo, SteamDB, or similar platforms
What You'll Do.
and performance reporting for influencer and content creator campaigns
Contribute to local publishing strategy for DACH market
and manage relationships with gaming creators
Develop campaign briefs and creator communication materials
Manage agency partners and creator networks
Coordinate with EU MarCom
Track and report campaign KPIs
Provide market intelligence and recommendations
Oversee localisation of creator-facing and publishing materials
How You'll Work.
Team & Collaboration
Coordinate with EU MarCom, EU Creative, and HQ teams; Influence cross-functional stakeholders
Communication Scope
Business level proficiency in German & English
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