Acquia
Director,ProductMarketing,AcquiaSource
“Director, Product Marketing, Acquia Source at Acquia. Skills: Product marketing, Go-to-market strategy, Commercial outcomes. Own end-to-end GTM for Acquia Source. Define ICP, buyer journey, routing logic”
What You'll Achieve.
Drive pipeline sourced; Drive pipeline influenced; Improve win rate; Reduce time to close; Increase attach rate; Increase sales enablement adoption; Improve asset performance
Industry & Context.
Find the through-line; Act on signal
What They're Looking For.
Must Have
Own the GTM strategy end to end, Walk into ambiguity, Find the through-line, Get the company moving, Own the narrative, Own the launch motion, Own sales enablement, Own commercial outcomes, See the gap, Jump in, Own it, Bring the org with you, Define ICP, Define buyer journey, Define routing logic, Make conversation clear, Sharpen positioning, Defend positioning, Evolve positioning, Land value pillars, Translate platform story, Drive launch motion, Build repeatable launch playbook, Equip global sales, Equip SEs, Equip CSMs, Equip partners, Own pitch deck, Own discovery framework, Own scope diagnosis questions, Own talk tracks, Own training, Measure field execution, Fix field execution, Define success in numbers, Instrument success metrics, Publish weekly update, Act on signal, Pull product onto page, Pull sales onto page, Pull demand gen onto page, Pull content onto page, Pull brand onto page, Pull CS onto page, Pull partner teams onto page, Work shoulder-to-shoulder with peers, Consume win/loss reports, Consume competitive updates, Dive deeper on deals, Dive deeper on competitors, Talk directly to sellers, Talk directly to customers, Translate learnings into changes, Partner with demand gen, Partner with content, Translate GTM into campaigns, Generate pipeline, Map assets to conversation, Map assets to buyer, Partner on pricing, Partner on packaging, Make commercial model easy
Nice to Have
Experience marketing AI-native products, Experience marketing AI-augmented products, Experience with human-in-the-loop governance, Background in DXP, Background in CMS, Background in DAM, Background in content infrastructure, Drupal ecosystem experience, Experience building GTM for multiple personas, Experience driving expansion motions
What You'll Do.
Own end-to-end GTM for Acquia Source
Land value pillars with every audience
Translate platform story for CMO
Drive launch motion for Acquia Source
Build repeatable launch playbook
Define success metrics
Instrument success metrics from day one
Publish weekly updates to leadership
Collaborate with other PMM leads
Work on shared narrative
Work on joint launches
Work on overlapping personas
Work on customer expansion motions
Consume win/loss reports
Consume competitive updates
Dive deeper on competitors
Talk directly to sellers
Talk directly to customers
Translate learnings into positioning changes
Translate learnings into enablement changes
Translate learnings into GTM motion changes
Partner with demand gen on campaigns
Partner with content on assets
Map assets to buyer journey
Partner with product on pricing
Partner with finance on packaging
Make commercial model easy to sell
Make commercial model easy to buy
How You'll Work.
Team & Collaboration
Product teams; Sales teams; Demand gen teams; Content teams; Brand teams; CS teams; Partner teams; PMM peers
Communication Scope
Executive presentations; Customer stories; Weekly updates
Process & Methodology
Roadmap, Launch playbook
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