QuinStreet
Media
Director,Product&ContentMarketing(B2B)
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“Director, Product & Content Marketing (B2B) at QuinStreet. Skills: Product marketing, Content marketing, Brand strategy, Demand generation. Own product marketing strategy. Develop audience personas”
What You'll Achieve.
Drive business outcomes; Drive demand generation; Drive sales enablement; Drive brand authority; Drove measurable business impact
Industry & Context.
Data-informed prioritization; Messaging effectiveness evaluation
What They're Looking For.
Must Have
8+ years B2B product marketing, 2+ years people management, Experience marketing multi-product B2B portfolio, Excellent written communication skills
Nice to Have
Marketing automation platforms experience, Salesforce reporting experience, BI tools experience, Managing remote marketing function experience
What You'll Do.
Own product marketing strategy
Develop audience personas
Maintain competitive intelligence
Shape product roadmap narrative
Build sales enablement materials
Ensure brand positioning accuracy
Align content programs to pipeline goals
Integrate product marketing into campaign strategy
Present strategy performance recommendations
Identify and flag risks
How You'll Work.
Team & Collaboration
Partner with Product; Cross-functional partner to Sales; Cross-functional partner to Marketing; Cross-functional partner to Account Management; Align Product and Sales
Communication Scope
Executive presentations; Clear direction; Written output
Process & Methodology
Roadmap execution, Prioritization, Output management
Full Job Description
Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology. We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel. Job Category Modernize, a QuinStreet company, is hiring a Director of Product and Content Marketing to lead our B2B product marketing and content strategy across a multi-product portfolio in the home services vertical. This is a senior leadership role responsible for owning how Modernize positions, messages, and goes to market with its products, while driving the content engine that supports demand generation, sales enablement, and brand authority. The Director will manage a small team of product and content marketers, build the operational infrastructure needed to scale a high-volume content and product marketing function, and serve as a key cross-functional partner to Sales, Marketing, Account Management, and Product. We are looking for a strategic operator with deep roots in the home improvement or home services industry who can lead with vision and execute with discipline. Why You’ll Enjoy This Role You own the narrative. As the senior leader for product and content marketing, you define how Modernize sh
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