Director,Product

The Machine is the agentic operating system for marketing, built by Code & Theory. It plugs into the tools marketing teams use and turns disconnected workflows into a single intelligent system, connecting brand strategy, creative production, and media performance. The Machine helps power agencies across Stagwell's network and world-leading brands. We're looking for a Director of Product Management, Adtech who will lead the development of AI-driven and agentic experiences within The Machine's media and adtech portfolio, translating complex data capabilities into intuitive, high-impact tools for media, strategy, and marketing teams. This role sits at the convergence of AI orchestration, adtech, product design, and workflow innovation, turning conceptual use cases into scalable, production-ready systems. You will own high-leverage experiments, shape how users interact with generative and reasoning models across the media lifecycle — planning, optimization, trafficking, measurement, and reporting — and help define The Machine's next generation of features for the vertical. The ideal candidate combines fluency in AI systems and the adtech ecosystem, a sharp product sense, and comfort bridging strategy and engineering. Our engineers are AI native and engage in and advance the state of the art in the practice of software development flow with AI. WHAT YOU'LL DO Lead the roadmap for AI and agentic functionality across The Machine's media and adtech ecosystem Identify opportunities for generative and reasoning-based workflows that drive measurable efficiency or performance gains across media planning, optimization, and measurement Translate broad problem spaces into concrete feature sets, prototypes, and launch plans Collaborate with Data Science, Engineering, and UX to prioritize features and deliver fast, iterative experiments Rapidly prototype LLM-based agents, copilots, and data-interactive interfaces using sandbox environments and internal frameworks Define success metr