WPP Media
Media
Director,Planning
“Director, Planning at WPP Media. Skills: Media planning, Campaign management, Comms planning. Develop advanced understanding of media channels. Translate strategic approach into planning practices”
What You'll Achieve.
Deliver transformational growth; Deliver effective solutions; Deliver against broader business strategies
Industry & Context.
Actionable insights
What They're Looking For.
Must Have
Advanced understanding of media channels, Advanced understanding of Wavemaker's Purchase Journey thinking, Expert overview of media market landscape, Right to work in UK
Nice to Have
Build media owner relationships
What You'll Do.
Develop advanced understanding of media channels
Translate strategic approach into planning practices
Apply advanced understanding of Wavemaker’s Purchase Journey thinking
Build deep understanding of consumer
Build deep understanding of client's business
Build deep understanding of specific opportunities
Build media owner relationships
Provide coaching on work outputs
Apply best practice to campaign management
Act as escalation point for issues
Provide actionable insights during reports
Improve in-flight optimizations
Improve future campaign recommendations
Discuss current projects
Improve workload management
Support others in setting priorities
Postpone less relevant work
Apply big picture thinking
Leverage understanding of organization
Leverage understanding of industry trends
Understand different elements of responses
Design differentiated communications
Create ideas to deliver solutions
Generate ideas to provoke
Generate ideas to deliver against strategies
Coach others to gain insights
Coach others to view opportunities
Champion innovation environment
Encourage sharing of new ideas
Encourage building on new ideas
Apply knowledge to deliver multi-media plans
Translate learnings to create strategies
Create effective marketing communication strategies
Create clear measurement
Apply purchase journey thinking
Visualize how media plan works
Translate strategic direction into role for media
Translate strategic direction into channel role
Translate strategic direction into behaviour in channel
Identify budget shifts
Recommend budget shifts
How You'll Work.
Team & Collaboration
Central conduits to specialists; Work with product team
Communication Scope
Compelling Storytelling; Differentiated communications
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