Director,PerformanceMarketing

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team in Los Angeles, CA, on a hybrid basis to support a new, unannounced ARPG mobile game based on a major IP. At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily. The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale. The Director, Performance Marketing will lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major IP. This role is responsible for driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets. What You Will Do: You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale. Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets. Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game position